Senior Product Manager 2, Acquisition

What We Stand For and Where You’ll Come In We’re looking for a Senior Product Manager 2 to own and drive the logged-out experience across landing pages and marketing tools, one of the highest leverage surfaces for customer acquisition at The Farmer’s Dog. In this role, you will take ownership of a critical part of the customer journey, working across teams to define opportunities, shape strategy, and drive execution. You will operate with a high degree of autonomy in an ambiguous environment, gathering context from across the organization, synthesizing inputs, and translating them into clear, actionable plans. The right person seeks out information, forms thoughtful points of view, and turns incomplete inputs into structured approaches that teams can execute against. You are comfortable making decisions with imperfect data, moving quickly, and creating clarity so work can progress effectively. Responsibilities Define and structure ambiguous problem spaces, translating company goals into clear product opportunities. Own initiatives end to end: drive initiatives from framing through execution, scoping out the work, ensuring it’s sequenced and moves forward without bottlenecks. Drive data-informed conversations: analyze and interpret data, and use it to develop clear points of view taking into consideration customer insights and business context to drive decision making. Synthesize inputs across groups into clear decisions, tradeoffs, and next steps. Collaborate effectively: proactively align cross‑functional partners through working sessions and direct collaboration, not just group meetings. Communicate context and progress: keep stakeholders informed and unblocked by sharing context, progress, and outcomes. Make decisions with imperfect information: balance speed and rigor based on the problem at hand. Drive clarity: create structure where it does not exist, including frameworks, artifacts, and processes that improve how the group operates. Qualifications Experienced product manager with 6+ years of product management experience, and a track record of shipping tools and experiences that genuinely improved customers’ lives. Strong problem solver who can break down complex problems and identify the highest‑impact path forward. Can turn inputs into outputs, synthesizing information into clear, structured recommendations that drive action. Highly organized and detail‑oriented, able to manage multiple workstreams while maintaining clarity and momentum. Effective communicator who can distill complexity into simple, compelling narratives that drive alignment and decisions. Builds strong cross‑functional relationships and proactively gathers the context needed to move work forward. Operates with a bias for action, making decisions, shipping quickly, and iterating based on what you learn. Creates clarity for others by structuring problems, defining plans, and enabling teams to execute effectively. Reduces friction, unblocks progress, and helps others do their best work. Loves dogs. Benefits Dog‑friendly office in SoHo Market‑competitive compensation and equity packages Comprehensive health, dental, and vision insurance Company‑supported mental health benefits 12‑week paid parental leave Competitive 401(k) plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in‑person meetings) is now a feature, not a bug The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights. Reasonable accommodations: TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. Compensation includes a robust market‑competitive base salary and equity ownership. Base compensation for this role will be in the range of USD 170,000—190,000 for NYC; for locations outside NYC the range may vary. Anticipated hiring base compensation range is USD 170,000—190,000. NYC Pay Range

USD $170,000—$190,000