Marketing Coordinator

Marketing Coordinator

Corporate Center - Hagerstown, MD 21742

Overview

Salary Range $40,000.00 - $45,000.00 Salary Position Type Full Time Category Marketing

Description

The Donated Goods Retail & Grocery Marketing Coordinator is responsible for planning, coordinating, and executing marketing initiatives that drive traffic, sales, and community engagement across Horizon Goodwill's Donated Goods Retail (DGR) and Grocery operations. This role serves as a key connector between marketing strategy and on-the-ground execution, ensuring stores have timely, consistent, and effective marketing support that aligns with organizational goals and brand standards.

The Coordinator works closely with Retail and Grocery leadership, store managers, and the Mission Advancement team to promote campaigns, seasonal initiatives, promotions, and community partnerships that support revenue growth and mission impact.

Essential Functions

Retail & Grocery Marketing Execution

Coordinate and implement marketing campaigns for DGR and Grocery locations, including promotions, seasonal sales, grand openings, pilots, and special initiatives.

Serve as the primary marketing point of contact for retail and grocery store managers.

Ensure stores are equipped with approved signage, promotional materials, and messaging in advance of campaigns.

Support consistency of brand standards across all physical locations.

Campaign & Content Coordination

Assist in developing retail- and grocery-focused content for digital, print, in-store, and community channels.

Coordinate timelines, deliverables, and approvals for marketing materials related to store operations.

Track campaign calendars to ensure alignment with operational priorities and inventory flow.

Field Support & Store Engagement

Conduct regular store visits to assess marketing execution, signage placement, and promotional effectiveness.

Gather feedback from store teams and share insights with the Marketing Manager and Retail/Grocery leadership.

Support training or guidance for store staff related to promotions, loyalty programs, and customer-facing messaging.

Collaboration & Cross-Functional Support

Work closely with Retail Operations, Grocery Operations, and Mission Advancement to align messaging with sales goals and mission outcomes.

Support marketing needs related to loyalty programs, community events, donation drives, and in-store experiences.

Assist with coordination of marketing updates shared during retail or operations meetings.

Reporting & Continuous Improvement

Assist in tracking basic performance metrics (traffic drivers, promotion uptake, qualitative store feedback).

Identify opportunities to improve communication, visibility, and execution of marketing initiatives at the store level.

Maintain organized records of campaigns, assets, and timelines.

Qualifications

Education & Experience

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

24 years of experience in marketing coordination, retail marketing, or multi-location operations support.

Experience supporting frontline or store-based teams strongly preferred.

Knowledge, Skills, & Abilities

Strong organizational and project coordination skills.

Ability to manage multiple initiatives across locations and timelines.

Clear written and verbal communication skills.

Comfort working in both office and retail/grocery environments.

Working knowledge of digital marketing, signage, and promotional execution.

Proficiency with Microsoft 365 tools and basic marketing platforms.

Ability to travel regularly to retail and grocery locations.

Physical & Work Environment

Combination of office work and on-site store visits.

Occasional lifting of marketing materials (up to 25 lbs).

Evening or weekend availability may be required for special events or launches.

Potential Career Paths:

• Marketing and Public Relations Manager