Sales and Marketing Counselor

Membership Counselor AgeSmart

LifeSpire of Virginia is seeking an experienced, relationship-focused Membership Counselor to join our innovative AgeSmart program in Glen Allen, Virginia. If you are a passionate sales professional who enjoys building meaningful relationships, educating older adults and their families, and helping individuals plan confidently for the future, we encourage you to apply.

With more than 1,000 team members across the Commonwealth, LifeSpire of Virginia is committed to making a meaningful difference in the lives of those we serve. Our collaborative teams work hard, support one another, and stay energized by our mission of empowering individuals with choices in purposeful living.

Be part of a team where your skills, dedication, and contributions are valued. We are committed to helping you grow professionally while supporting work/life integration in a positive and engaging environment.

About AgeSmart

AgeSmart is an innovative program by LifeSpire of Virginia, designed to support healthy, independent adults aged 55 and over who wish to age in place. By providing access to comprehensive care coordination, asset protection, and long-term care services, AgeSmart offers peace of mind for members and their families. The program empowers individuals to maintain their independence while having a trusted plan for future care needs.

As the Membership Counselor, you will play a vital role in introducing prospective members to the benefits of AgeSmart, guiding them through the enrollment process, and serving as a trusted resource throughout their decision-making journey.

Position Summary

The Membership Counselor is responsible for driving sales and membership growth for the AgeSmart program and reports directly to the Executive Director. This role consistently meets or exceeds activity expectations and sales goals while representing AgeSmart throughout the community with referral partners, prospective members, and professional organizations.

Essential Responsibilities

• Support the Mission, Vision, and Values of LifeSpire of Virginia by serving members, families, and colleagues with professionalism and integrity.
• Support the strategic goals and direction of the organization.
• Meet regularly with the Executive Director to review sales activities, performance, and goals.
• Conduct informational seminars and webinars for prospective members.
• Manage the complete sales process, including:
  • Scheduling appointments
  • Conducting consultations
  • Presenting the AgeSmart program
  • Following up with prospects
  • Addressing questions and concerns
  • Guiding applicants through enrollment and contract completion
• Build and maintain relationships with referral sources through networking events, professional meetings, community organizations, and outreach opportunities.
• Maintain accurate sales activity and referral information within the CRM and prepare weekly and monthly reports as requested.
• Update marketing and contact databases with new leads.
• Consistently achieve annual membership and sales goals.
• Protect the confidentiality of member information.
• Collaborate effectively with LifeSpire team members across the organization.
• Perform other duties as assigned.

Qualifications

• High school diploma required; bachelor's degree preferred.
• Minimum of five years of successful sales experience, including consumer sales to older adults.
• Demonstrated ability to build trust and communicate effectively with prospects, members, families, referral partners, and community organizations.
• Strong organizational, planning, and time management skills with the ability to achieve ambitious sales goals.
• Ability to develop and maintain positive working relationships with team members and community partners.
• Commitment to exceptional customer service and sensitivity to the needs of older adults.
• Knowledge of the aging process and the physical and psychosocial needs of older adults.
• Proficiency with Microsoft Office Suite and CRM systems.

Schedule

General working hours are Monday through Friday, 8:30 a.m. to 5:00 p.m. Occasional evening meetings and community events are required.

Why Join LifeSpire of Virginia?

LifeSpire of Virginia is a dynamic, growing organization and an emerging employer of choice across the Commonwealth. We offer competitive compensation and a comprehensive benefits package, including:

• Competitive salary
• Generous paid time off
• Medical and dental insurance
• Educational and professional development opportunities
• 403(b) retirement plan with company match

If you're looking for an opportunity to combine your sales expertise with a mission that positively impacts the lives of older adults, we'd love to hear from you. Apply today and help more individuals discover the confidence and security that comes with AgeSmart.