Marketing Asset Manager

Northbrook, IL (Hybrid) | Base Salary: $85,000 – $100,000 + ~10% Bonus Help Shape Marketing Analytics at the Ownership Level Sherman Residential is seeking a Marketing Asset Manager to lead portfolio-level marketing analysis and strategy across our multifamily investments. This role sits within Asset Management — not property operations. You will evaluate marketing performance across the portfolio, identify opportunities to improve leasing outcomes, and ensure marketing strategies support each asset's business plan and financial objectives. For professionals with 3–5 years of experience in multifamily marketing or marketing analytics, this role offers the opportunity to move beyond campaign execution and contribute directly to portfolio performance and asset value creation. Why Join Sherman Residential Influence Real Asset Performance Your analysis will directly influence how marketing strategy supports leasing velocity, occupancy, and asset-level performance. Operate in a High-Trust Environment Sherman operates with a small, experienced team. Individuals are trusted to take ownership of their work, bring forward insights, and influence strategic decisions. Gain Exposure to Investment Strategy You'll collaborate closely with asset management, acquisitions, and third-party operators, gaining visibility into how marketing performance connects to real estate investment decisions. Help Build the Analytics Platform This role offers the opportunity to help establish portfolio-wide marketing analytics, reporting standards, and vendor accountability systems that improve performance across the platform. What You'll Do You will analyze marketing performance across the portfolio, diagnose performance gaps, and recommend strategies that improve leasing outcomes and marketing ROI. Conduct submarket and competitive positioning analysis Identify target renter profiles and demand drivers for each asset Provide market insights to support acquisitions and underwriting Connect marketing strategy directly to each asset's financial objectives Performance Analytics & Reporting Analyze marketing funnel performance (lead ? tour ? lease) Evaluate cost-per-lease, channel ROI, and traffic source performance Identify conversion inefficiencies and messaging misalignment Develop portfolio-level marketing dashboards and reporting Deliver executive-level insights linking marketing performance to asset NOI impact Evaluate advertising budgets and marketing spend allocation Assess ILS strategy and ranking performance Identify underperforming marketing channels and recommend reallocations Takeover & Absorption Management Support go-to-market strategies for acquisitions and newly repositioned assets Monitor lease-up velocity and recommend channel adjustments during stabilization Provide structured reporting during takeover and absorption periods Digital Experience & Conversion Optimization Use conversion data to identify where prospects drop off in the leasing funnel Evaluate website and digital channel performance Identify improvements that enhance lead conversion and leasing velocity Provide data-driven recommendations to operators and agencies Evaluate performance of digital and creative agencies Establish marketing KPIs and ROI expectations Review monthly performance reports and challenge vendors using data-driven analysis Tracking, Attribution & Data Governance Develop tracking standards to improve portfolio-wide marketing attribution Review marketing data quality and attribution reporting across the portfolio Identify opportunities to improve data hygiene and reporting consistency Who this role is ideal for This role is ideal for a professional with 3–5 years of experience in marketing analytics, performance marketing, or portfolio-level marketing strategy who is ready to move beyond campaign execution. You may currently analyze marketing performance, evaluate conversion funnels, manage digital marketing channels, or support marketing strategy across multiple products, locations, or business units. Experience in multifamily, real estate, marketplace businesses, or other data-driven marketing environments is valuable but not required. You're comfortable working with data, diagnosing performance gaps, and translating marketing insights into strategic recommendations. This role offers the opportunity to apply those skills in a portfolio setting where marketing performance directly influences leasing velocity, occupancy, and asset performance. Qualifications Experience 3–5 years of experience in multifamily marketing, digital marketing analytics, or performance marketing Experience evaluating marketing performance across multiple campaigns, channels, or locations Familiarity with marketing funnel metrics (lead conversion, cost-per-lease, channel ROI) Skills Strong analytical and data interpretation capabilities Ability to interpret marketing analytics and translate findings into strategic recommendations that drive leasing velocity and improve marketing ROI Strong communication skills and ability to present insights clearly Experience working with marketing analytics tools, reporting dashboards, or data visualization platforms Additional Details Portfolio Exposure: Multifamily assets across multiple markets Travel: Periodic site visits and market tours, estimated 20–30% annually Internal Collaboration: Asset Management, Acquisitions, Finance External Collaboration: Third-party leadership and marketing agencies Reports To: Vice President Other Benefits Comprehensive health, dental, and vision insurance 401(k) retirement plan with company match Paid time off and company holidays Professional development opportunities and travel to industry events Why This Role Is Different Many marketing roles focus on executing campaigns. This role focuses on evaluating strategy, improving marketing efficiency, and influencing asset performance. You’ll work at the intersection of marketing analytics, leasing performance, and real estate investment strategy. If you enjoy analyzing marketing performance, influencing strategy, and seeing your insights drive real financial results, we’d love to hear from you. #J-18808-Ljbffr Sherman Residential