Senior SEO Specialist

Job Description

We are hiring a Senior SEO Specialist to lead SEO for our home builder and master-planned community clients. The role covers technical, content and local SEO, plus answer engine optimization (AEO). You will also help build AI-assisted workflows that make our team’s work faster and more consistent.

AdsIntelligence Marketing is a digital-first, full-service advertising agency focused on the new home building industry across the country. Our principals lead client accounts, so you will work directly with them and with our clients.

SEO Strategy

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• Lead SEO strategy for a set of client accounts.
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• Present SEO performance and recommendations to clients.
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• Review work from coordinators and specialists and offer guidance.
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Technical SEO

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• Run technical SEO audits and prioritize fixes.
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• Work with developers to implement and check fixes.
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• Support SEO during site redesigns and migrations.
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Content SEO

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• Build keyword and content strategies.
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• Write content briefs and review content before it publishes.
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• Manage internal linking and content cleanup.
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Local SEO

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• Manage Google Business Profiles for communities and sales centers.
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• Oversee citations, reviews and local landing pages.
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Answer Engine Optimization (AEO)

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• Track how clients appear in AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.
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• Recommend content, schema and other updates to improve that visibility.
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AI Workflows

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• Build and maintain AI-assisted workflows for research, audits, content briefs and reporting.
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• Document processes so the rest of the team can use them.
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• Make sure AI-assisted work is accurate, on brand and Fair Housing compliant.
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• 3-5 years of hands-on SEO experience across technical, content and local. Agency experience preferred.
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• Experience with AEO or AI search visibility.
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• Experience building AI-assisted workflows or automations for SEO work.
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• Proficiency with Google Search Console, Google Analytics 4, Semrush or Ahrefs, Screaming Frog and WordPress.
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• Comfort reading HTML and structured data.
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• Clear communication with clients and developers.
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• Strong organization across multiple client accounts.
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• If based in Annapolis, Monday and Thursday in-office days.
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Salary commensurate with experience.

Benefits and other compensation include:

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• Health insurance. Employer-sponsored medical coverage.
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• 401(k) retirement plan. Company-sponsored retirement savings.
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• Paid time off. Vacation, sick leave and paid company holidays.
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• Flexible location. Hybrid in Annapolis, MD (in office Mondays and Thursdays) or fully remote from Phoenix, AZ.
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AdsIntelligence Marketing is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by federal, state or local law. Reasonable accommodations are available for applicants with disabilities at any stage of the hiring process.