Influencer Marketing Coordinator

Company Overview

Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.

Tasks and Responsibilities

• Support day-to-day execution of influencer campaigns and creator partnerships across organic, paid and retail initiatives
• Support creator sourcing, outreach and relationship management across Moroccanoil’s influencer community
• Create influencer briefs outlining product messaging, talking points, content requirements and deliverables
• Coordinate with cross-functional teams to manage influencer content reviews, edits and approvals
• Maintain campaign calendars and trackers to ensure deliverables, approvals and deadlines remain on schedule
• Support influencer gifting, product seeding and PR mailers, including creator lists, product orders, shipping, tracking and warehouse coordination
• Manage incoming influencer and collaboration inquiries and identify relevant opportunities for the brand
• Fulfill influencer and giveaway product orders through Shopify and SAP
• Support influencer events and activations, including creator outreach, guest lists, gifting and event logistics
• Track and report on influencer campaign performance, including content delivered, reach, engagement and EMV
• Maintain organized creator lists, campaign documentation and reporting across influencer platforms and internal systems
• Create and ship influencer PR product packages through FedEx and messenger
• Support Content Team by filming and editing for social channel needs

Qualifications

• 1–2+ years of influencer marketing experience, ideally within beauty or lifestyle
• Strong knowledge of the beauty creator landscape, social platforms and emerging trends
• Experience supporting influencer gifting, seeding, mailers and paid and/or organic creator campaigns
• Exceptional organization, attention to detail and ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills
• Comfortable communicating directly with creators, talent managers and external partners
• Proactive, resourceful and able to work effectively in a fast-paced environment
• Proficiency in Microsoft Office; experience with influencer management/reporting platforms preferred
• Video editing experience preferred Final Cut Pro X or Adobe Premier Pro
• Hybrid: must be able to commute to the NYC office

Equal Opportunity Statement

This employer is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law. We are committed to fostering an inclusive workplace where all individuals feel respected, valued, and empowered.