Social Media Coordinator

Dirty Mo Media is looking for a Social Media Coordinator who lives and breathes content. This person eats algorithms for breakfast, thinks in Reels and TikToks, and sees every trending sound or meme as an opportunity. You'll help keep Dirty Mo Media at the forefront of NASCAR and sports culture by pitching nonstop ideas, executing fast, and finding new ways to grow our reach and impact across all platforms.

You'll work closely with our creative, production, and leadership teams to make sure our social presence feels bold, authentic, and impossible to scroll past. The ideal candidate is hungry, curious, and thrives in a fast-moving environment where new ideas are celebrated daily.

ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


Content Creation & Execution:

• Pitch daily ideas that drive conversation, engagement, and growth across Instagram, TikTok, YouTube, X, and Facebook.
• Turn raw moments, quotes, and behind-the-scenes clips into must-watch content.
• Write captions that capture attention and feel unmistakably Dirty Mo.
• Post in real-time during races, major events, and trending cultural moments.
• Collaborate with producers, editors, and designers to package clips and visuals that pop.

Trend Spotting & Strategy:

• Be the first to spot and jump on platform trends before they peak.
• Find creative ways to blend NASCAR/Sports culture with mainstream trends, memes, and sounds.
• Monitor analytics and performance data to understand what's working-and push what isn't.
• Study other sports and entertainment brands to identify opportunities for Dirty Mo to lead the pack.

Fan Engagement & Growth:

• Actively engage with fans, athletes, and partners in comments and stories.
• Find opportunities to humanize the brand and make our audience feel seen and heard.
• Support community-building across emerging fan accounts and sub-brands.

Collaboration & Support:

• Work hand-in-hand with the Head of Original Programming & Digital Strategy to execute campaigns and launches.
• Coordinate content calendars and maintain posting consistency.
• Support merchandise drops, podcast releases, and partnership activations through compelling social content.

POSITION QUALIFICATIONS

Competency Statement(s):

• Relentless Creativity - Constantly pitching fresh ideas and new ways to win on social.
• Speed & Accuracy - Moves fast, posts faster, and double-checks before hitting publish.
• Trend Obsessed - Always online and ahead of what's next.
• Attention to Detail - Polished captions, sharp visuals, zero typos.
• Collaboration - Works smoothly across departments with creators, producers, and talent.
• Adaptability - Can pivot instantly when news or trends break.
• Accountability - Owns results and strives to outdo themselves week over week.
• Passion - Loves sports, storytelling, and the culture around it.
• Accountability - Accepts responsibility and holds self and team to high standards.
• Communication, Verbal - Communicates effectively with team and stakeholders.
• Communication, Written - Clear, concise, and on-brand writing ability.
• Detail Oriented - Pays attention to details while moving at speed.
• Ethical - Demonstrates integrity and alignment with company values.
• Listening - Uses active listening to understand fan feedback and industry trends.
• Organized - Balances multiple platforms and priorities systematically.
• Quality Work - Ensures all content meets Dirty Mo standards.
• Reliability - Dependable and consistent in execution.
• Self-Motivated - Relentlessly driven to grow audiences and impact.
• Time Management - Moves fast, meets deadlines, and prioritizes effectively.

SKILLS & ABILITIES

Education: Bachelor's Degree preferred (Marketing, Communications, Journalism, or related field).

Experience:

• 3-5 years managing or creating content for high-growth social media accounts, ideally in sports, entertainment, or digital media.
• Proven experience growing accounts and driving engagement through creative, trend-driven content.
• Strong understanding of platform algorithms, content formats, and analytics.

Skills Required:

• Proficiency in editing tools (CapCut, Premiere, Photoshop, Canva, etc.).

• Familiarity with social publishing and analytics platforms (Meta Business Suite, TikTok Analytics, YouTube Studio, etc.).
• Excellent writing and communication skills.
• A strong creative instinct paired with data awareness.
• Strong organizational and resource management skills.
• Creator mindset: ability to both make and manage content.
• Proficiency with social publishing, analytics, and editing tools.

YOU'LL THRIVE HERE IF YOU:

• Are the first to send viral TikToks to the group chat.
• Can't scroll without thinking, "We could do this, but better."
• Think weekends are for watching content blow up, not catching up.
• Love sports, pop culture, and creative chaos in equal measure.