Product Marketer

Product Marketer

Department: Sales & Service

Employment Type: Full Time

Location: San Francisco / Boston

Description

We’re looking for a Product Marketer to join Recentive’s core product and go-to-market team. In this role, you’ll own how our products are positioned, launched, and understood by the market—with a constant focus on driving adoption, engagement, and long-term customer value. You’ll collaborate closely across product, sales, and customer teams to ensure our messaging reflects real customer needs and clear differentiation. You understand that great products don’t sell themselves—and that your job doesn’t end—but is just beginning—after every launch.

What You'll Be Doing

• Storytelling & Positioning:
  
  At the end of the day, you understand products are only as powerful as the stories we tell about them. You synthesize product capabilities, customer insights, and market context into clear, compelling positioning and messaging. You translate complexity into clarity—helping customers quickly understand why our products matter and how they fit into their world.
• Go-to-Market Ownership:
  
  You don’t launch features because they exist—you launch them because they solve meaningful problems. You thoughtfully plan and execute go-to-market strategies that drive awareness, adoption, and usage. You know our customers and prospects tell us every day if we’re on track through engagement, pipeline, conversion, and retention.
• Creating a Culture:
  
  You understand the importance of alignment, accountability, and iteration in building best-in-class go-to-market motions. As an early member of this team, how you collaborate, communicate, and execute will help define how we bring products to market tomorrow.
• Data-Driven Decisions:
  
  Your decisions are grounded in data and insight. From monitoring launch performance and adoption metrics to analyzing win/loss data and customer feedback, you use objective signals to refine messaging and strategy. From early hypotheses to post-launch optimization, you keep a close eye on impact and outcomes.
• Customer & Market Driven:
  
  You meet customers where they are and deeply understand their pain points, buying journeys, and motivations. Market research, competitive analysis, and customer interviews aren’t someone else’s job—they’re central to yours. What you uncover shapes how we build, position, and sell our products—and what customers choose to do next with them.
  
  
  
  

Enabling Connectivity:

You work across product, sales, customer success, and marketing—serving as a key connective thread across our ecosystem. You understand that successful go-to-market execution only happens when teams are aligned around shared goals, clear expectations, and consistent communication.

What We're Looking For

• High Integrity + Clear Communication:
  
  You value trust and consistency in every interaction. You communicate clearly, align stakeholders effectively, and ensure our external messaging reflects our internal reality.
• Pragmatic Go-to-Market Leadership:
  
  You focus on what works—not what’s flashy. You balance strategic thinking with execution, minimizing unnecessary processes while maximizing customer and business impact.
• Track Record of Impact:
  
  You have a proven history of bringing products to market with measurable results. You’ve partnered closely with product and sales teams, influenced revenue outcomes, and helped customers clearly understand value.
• Self-Directed:
  
  You thrive in ambiguity and can move from insight to action without needing every detail spelled out. You create clarity for yourself and others—helping teams answer the most important questions around priority, timing, and impact.
• Enable Others:
  
  You take ownership of your work while empowering the broader team to succeed. You equip sales, customer, and marketing teams with the tools, messaging, and confidence they need to win—without needing to own every conversation yourself.
  
  
  
  

Why Work at Recentive

• Impactful Work : Help shape the operational strategies of top-tier sports organizations, broadcasters, and live entertainment companies through applied analytics.
• Forward Thinking : Build analytical systems that blend creativity and rigor, combining algorithms, optimization, and real-world data to solve high-stakes problems.
• Collaborative Culture : Join a close-knit, interdisciplinary team that values learning, experimentation, and cross-functional collaboration.
• Growth & Ownership : Play a key role in shaping our data science practice while building next-generation tools from the ground up.