Senior Associate, Retention Marketing

Become a part of our caring community Become a part of our caring community and help us put health first CenterWell is committed to building lasting relationships with our members—and we’re looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you’ll help develop and execute campaigns that reinforce value, build trust, and reduce churn. This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty. Key Responsibilities Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas. Develop and refine test‑and‑learn strategies, including hypotheses, measurement plans, and performance goals. Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs. Analyze campaign performance using data‑driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence. Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration. Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements. Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials. Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables. Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations. Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience. Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing. Proven ability to manage multiple projects simultaneously with strong attention to detail. Hands‑on experience with CRM platforms and marketing automation tools. Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance. Preferred Qualifications Experience in healthcare, insurance, senior services, or other regulated industries. Familiarity with agile marketing methodologies and cross‑functional team collaboration. Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. #J-18808-Ljbffr Humana Inc