Senior Product Marketing Manager

Senior Product Marketing ManagerDo you want to change how the world creates?At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before.We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us.Your Impact:We're looking for a Senior Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers – sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.If you're passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Senior Product Marketing Manager.What You'll Do:Be the "quarterback" of our launches of our new hardware, software, and materials productsNurture existing products by executing changes in marketing and positioningConnect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use casesRegularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changesCommunicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questionsDevelop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiationPromote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customersDevelop deep expertise in our 3D printing technologies, materials, and portfolioAbout You:5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software companyDetail-oriented with a track record of excellence in project managementPassionate about technology and interested in 3D printingSuccessful in collaborating with sales and marketing teams to create product training material including value propositions and differentiationConducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapesProven ability to work independently and cross-functionally to complete projectsTactfully manage by influence with leaders across the organizationHigh level of initiative and strong business judgment; comfortable solving strategic problems in real timeAbility to think holistically, and contribute business value outside of your core laneBonus Skills:Technical writingBusiness degree or Technical degree preferredRelated industry experienceOur Benefits & Perks:Robust equity program to build future wealth through RSUsComprehensive healthcare coverage (Medical, Dental, Vision)401K matching and access to financial advisorsGenerous paid Parental Leave (up to 16 weeks)Tenure-based paid Sabbatical Leave (up to 6 weeks)Flexible Out of Office Plan – Take time when you need itAmple on-site parking & pre-tax commuter benefitsHealthy on-site lunches, snacks, beverages, & treatsRegular sponsored professional development opportunitiesMany opt-in culture events across our diverse communityAnd of course… unlimited 3D printsWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.CompensationWe are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.The annual base pay range for this role is: $115,000 — $145,000 USD