Associate Manager, Affiliate

Associate Manager, Paid Media

The Associate Manager, Paid Media supports the strategy, execution, and optimization of affiliate marketing programs across the North America business. This role is responsible for managing day-to-day affiliate strategy, partner relationships, campaign performance, and budget oversight while helping drive innovation and long-term channel growth. Partnering closely with Media leadership, agencies, analytics, and cross-functional teams, this position plays a key role in driving customer acquisition, traffic, and revenue through affiliate and partnership marketing initiatives.

Responsibilities

• Support development and execution of affiliate marketing strategies across U.S. and Canada markets
• Drive performance against key business objectives including revenue growth, ROAS, traffic, customer acquisition, and retention
• Build and maintain relationships with affiliate partners including loyalty, influencer, coupon, content, and buy-now-pay-later partners
• Research and evaluate new affiliate technologies, platforms, and partnership opportunities
• Manage affiliate budgets, commission structures, forecasting, and performance optimization recommendations
• Develop KPI reporting and performance insights to support business decisions and stakeholder communication
• Present campaign performance, trends, opportunities, and strategic recommendations to leadership and cross-functional teams
• Ensure partner compensation aligns with contractual agreements and campaign performance guidelines
• Partner with agencies and internal teams to support campaign execution, optimization, and performance monitoring
• Launch, monitor, troubleshoot, and optimize multiple campaigns simultaneously to maximize effectiveness
• Identify operational issues, perform QA, and implement necessary adjustments to improve campaign execution
• Collaborate cross-functionally with Media, Analytics, Finance, Legal, Creative, Brand, and Technology teams
• Support testing and development of new capabilities, tools, and partnership opportunities within affiliate marketing platforms
• Assist with vendor-supported media initiatives and additional paid media programs as needed

Qualifications

Required

• Approximately 2+ years of experience in affiliate marketing, partnership marketing, or performance media
• Hands-on experience with affiliate marketing platforms such as Impact, CJ, Rakuten/Linkshare, PepperJam, Awin, or similar tools
• Experience supporting budget management, campaign optimization, and performance reporting
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data
• Experience working with affiliate partners, influencers, or digital content creators
• Strong communication, organization, and stakeholder management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Creative thinker with the ability to identify growth opportunities and develop new tactics

Preferred

• Experience within retail, e-commerce, sportswear, or consumer-focused industries
• Familiarity with affiliate attribution, tracking, and partner measurement methodologies
• Interest in running, fitness, or sports culture is a plus