Speciality Crop Account Manager

Job Description

Job Description

Atlantic Tractor -- John Deere Dealership

Specialty Crop Account Manager

Job Description

Territory: Pennsylvania, Maryland, Virginia, West Virginia, Delaware, and New Jersey
Department: Agricultural Sales

Position Summary

The Specialty Crop Account Manager is responsible for developing and growing equipment sales and customer relationships within the specialty crop market across Atlantic Tractor's six-state territory. The primary focus will be on orchards, vineyards, nurseries, and other specialty crop operations.

This position will be responsible for identifying new business opportunities, developing existing accounts, and delivering comprehensive equipment solutions that meet the unique needs of specialty crop customers. The Account Manager will represent the full range of Atlantic Tractor products and services, including new and used agricultural equipment, compact construction equipment, turf and utility equipment, parts, service, and technology solutions.

The ideal candidate will have a strong understanding of specialty crop operations, spraying practices, and the equipment requirements of these industries. This individual must be a self-motivated salesperson who enjoys working directly with customers, identifying opportunities, and building long-term relationships.

This position requires extensive travel throughout the assigned territory, with an expected 4–5 days per week spent visiting customers and developing business.

Key Responsibilities

1. Territory and Account Development

• Develop and execute a sales strategy to grow Atlantic Tractor's presence in the specialty crop market throughout Pennsylvania, Maryland, Virginia, West Virginia, Delaware, and New Jersey.

• Identify, pursue, and develop new customer accounts within the orchard, vineyard, nursery, and other specialty crop industries.

• Build and maintain strong relationships with existing customers while identifying opportunities to expand Atlantic Tractor's share of their equipment and service business.

• Establish a consistent schedule of customer visits, spending 4–5 days per week in the field developing relationships and identifying sales opportunities.

• Develop a thorough understanding of the territory, including key customers, competitive equipment brands, market trends, and growth opportunities.

• Maintain an active sales pipeline and consistently follow up on customer leads, equipment demonstrations, quotations, and sales opportunities.

2. Equipment and Solution Sales

• Sell new and used agricultural equipment, including tractors and specialty crop equipment.

• Promote and sell compact construction equipment, turf and utility equipment, sprayers, mowers, utility vehicles, and attachments.

• Identify opportunities to provide customers with complete equipment solutions based on their specific operational needs.

• Promote Atlantic Tractor's full range of products and services, including parts, service, technology, and equipment support.

• Work closely with equipment specialists, parts and service departments, and other Atlantic Tractor sales representatives to develop solutions for customers.

• Conduct equipment demonstrations and presentations to showcase equipment capabilities, technology, productivity, and overall customer value.

• Develop equipment replacement plans and identify opportunities to increase Atlantic Tractor's market share within targeted accounts.

• Prepare competitive equipment quotations, negotiate sales, and manage opportunities through delivery and follow-up.

3. Specialty Crop Market Expertise

• Develop and maintain a strong understanding of orchard, vineyard, nursery, and other specialty crop operations.

• Understand the equipment requirements and challenges associated with specialty crop production, including spraying, mowing, material handling, and general farm maintenance.

• Utilize knowledge of spraying practices and application requirements to recommend appropriate equipment and technology solutions.

• Stay current on industry trends, production practices, and emerging technologies that may benefit specialty crop customers.

• Attend industry events, trade shows, grower meetings, and demonstrations to develop relationships and identify new business opportunities.

• Serve as a resource for customers by understanding their operations and connecting them with the appropriate Atlantic Tractor products, services, and expertise.

4. Parts, Service, and Customer Support

• Develop parts and service business within assigned accounts by promoting Atlantic Tractor's service capabilities and aftermarket support.

• Work closely with parts and service managers to ensure customers receive comprehensive equipment support.

• Identify opportunities for preventative maintenance, equipment upgrades, technology improvements, and service programs.

• Maintain regular communication with customers following equipment purchases to ensure satisfaction and identify additional business opportunities.

• Coordinate with internal departments to address customer concerns and deliver a positive ownership experience.

• Promote Atlantic Tractor as a long-term business partner rather than simply an equipment supplier.

5. Sales Performance and Business Management

• Establish and achieve annual sales goals for new and used equipment, parts, and service within the assigned territory.

• Develop and maintain