Director of Digital Marketing

Realtor.com is looking for a Director of Digital Marketing to lead an analytically-rooted account management team, running all paid search campaigns across our consumer buy and sell verticals, as well as all paid channels across our customer marketplace. This is an amazing opportunity to drive direct and meaningful impact to a major US brand. We are looking for candidates with deep backgrounds in Paid Search and a track record of leading high performing teams. The best candidates are strong collaborators, who know how to get things done through others, as well as through their direct reports.

Responsibilities

• Define and lead RDC’s Search and B2B Account Management practice.
• Develop a team of technical marketers, who can master Partner Ad Platforms (e.g. Google Ads / Microsoft Ads), as well as pull and manipulate data at scale.
• Be hands when needed and lead execution by example.
• Develop consumer and customer campaigns that align user queries and impressions to well crafted, brand-aligned ad copy/creative, and landing pages that help to solve key pain points.
• Work with counterparts in Product and Tech to develop acquisition paths that improve the experience for our customers.
• Innovate through machine learning and execute tests supported by statistically sound measurement methodologies.
• Implement proof of concept solutions with best practices, influencing design decisions where Ad Platform interactions and consumer/customer experience are concerned.
• Work in an agile way—moving fast with MVPs and continually improving the effectiveness of our campaigns.

Qualifications

• 9+ years experience in SEM and Paid Media Optimization
• Data driven and analytical at your core.
• Educational background in engineering, math, or economics preferred.
• Experience using SQL, Python, or R to solve problems and manipulate data at scale and leading team members who do the same.
• 7+ years experience managing and building high performing teams who work closely with engineers and data scientists.
• Experience managing teams using agile or agile for business.
• Organized and critical thinker that has an eye for scalable, efficient solutions.
• Expert with Google Ads and related tools.
• Bachelor’s degree or equivalent experience.

We balance accelerated creativity and innovation on a foundation of in-person collaboration and flexibility, from inside and outside of our office walls. For most roles, our employees work three days of their choice in our Austin office and the remaining two days from home.