Vice President, Analytics

Vice President, Media Analytics

Publicis Collective's consultative practitioners are catalysts for business growth and innovation. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

The Vice President, Media Analytics (VP) is a strategic leader responsible for driving client satisfaction and business growth within the analytics. This individual will lead cross-agency collaboration and support media investment teams, ensuring effective client strategies and project execution. This position requires exceptional leadership, client relationship-building skills, and a passion for innovation in analytics and media.

Additionally, the VP will mentor and develop a high-performing team, ensuring alignment with organizational goals and fostering a culture of intellectual curiosity and collaboration.

Responsibilities

• Strengthening client relationships by serving as a key thought leader, aligning marketing strategy with a client's broader business goals and objectives
• Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done
• Demonstrating expertise in responding to client media and enterprise-wide business needs including performance analytics, strategic budgeting decisions, competitive assessments and business-case analyses
• Collaborating across functions, coordinating with general managers, Creatives, User Experience, Technology, Media Planning and Project Management teams
• Establishing partnerships with emerging technology and data providers through an innovation initiative
• Providing methodological support, coaching, training and advice to Analytics staff on multiple levels across multiple client and internal assignments
• Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts

Qualifications

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.
• Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG and financial
• A strong knowledge of integrated marketing and CRM disciplines
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.