Brand Strategist

Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit and follow along on LinkedIn #WeAreVML. About VML Health VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life. What we are looking for A Strategist to support Directors/Group Directors in identifying insights, developing competitive analyses, and writing tactical briefs. This role requires a collaborative individual with strong analytical and communication skills, a passion for healthcare marketing, and a desire to learn and grow. What You’ll Do Develop insight deep dives, initiate research projects, and manage logistics. Craft research proposals, screeners, and discussion guides. Analyze research findings, summarize insights, and identify implications. Analyze category or competitive dynamics, including drivers/barriers and competitor advantages/disadvantages. Learn to develop customer journeys and identify pain points and customer needs. Craft insight statements based on qualitative and quantitative research. Develop an understanding of positioning fundamentals and learn to formulate positioning statements. Draft background briefing documents and tactical briefs. Learn the creative brief development process. Participate in creative review meetings and provide feedback to creatives. Review creative assets for alignment with the brief. Assist in developing proposals, pre-reads, and workshop materials. Coordinate logistics and note-taking. Compile desk research, competitive audits, and coordinate market research. Participate in pitch meetings and develop storytelling materials. Who You Are A critical and analytical thinker, innovator, and visionary who inspires creativity. Highly collaborative and effective across internal and external stakeholders. Excellent written and verbal communicator. What You’ll Need 1+ years of experience in market research, strategic planning, or a related field, preferably within the healthcare industry. Demonstrated analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights. Experience in conducting secondary research, analyzing data, and developing presentations and reports. Excellent written and verbal communication skills, including the ability to present information clearly and persuasively. Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data. A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams. A proactive and self-motivated work style, with the ability to manage multiple tasks and meet deadlines efficiently. What We Offer Passionate, driven people: We champion a culture of people who do extraordinary work. Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar‑for‑dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally. #vmlhealthcareers The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. $45,000 — $100,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr