Sr. Marketing Manager, Global SMB, Amazon Ads

Amazon Ads enables businesses all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.A strategically important part of our charter is to help small & mid-sized businesses (SMBs) reach new audiences and accelerate business growth through our suite of self-service advertising products (Sponsored Products, Sponsored Brands, Sponsored Display, Brand Stores, and Sponsored TV). Our team is tasked with building marketing programs that increase awareness of our ad solutions while solving for key customer pain points that accelerate product adoption and ensure advertiser success.Specifically, we are looking for a high performing Sr. Marketing Manager who will own the development, execution, and impact of our marketing & creative programs for Sponsored Products. As a Sr. Creative Marketer, you will be responsible for the development of strategy and own end-to-end content creation with a focus on mid/long form marketing & educational content (written & video). In this role, your campaigns will help SMB advertisers to overcome key barriers to entry, and ensure they have access to easily discoverable educational content that builds best practices and advertiser success.The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement, and optimize compelling campaigns that drive advertiser acquisition and retention. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, and enthusiastic about using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating compelling experiences through marketing, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.Key job responsibilities* Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.* Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.* Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.* Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.* Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.Basic qualifications- Bachelor's degree in marketing, communications, business, or equivalent- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience presenting metrics and progress to goal to senior leadership- 7+ years of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social- Experience managing incentive-based programs in a lifecycle marketing contextPreferred qualification - MBA, or Master's degree- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions- Experience leading creative development of innovative creative from concept to delivery- Experience managing large amounts of data, including customer segments and online campaign metrics- Experience in a business-to-business (B2B) environment, high-tech products/servicesAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, NY, New York - 155,400.00 - 210,300.00 USD annuallyUSA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually