FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM)
Capgemini Insurance
Media Measurement And Analytics Role
The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions. The team executes incrementality tests, builds measurement models, and reports on performance.
Role Description:
- This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
- The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
- The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of seniority, from entry-level to C-suite stakeholders.
- They will be able to clearly communicate actionable insights that will improve marketing efficiency.
Vacancy posted 2 days ago
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