Marketing Communications Manager
Little Rapids
The Company Little Rapids Corporation (LRC) is a specialty paper manufacturer and converter of paper, film, cotton, and nonwoven materials. The company’s headquarters is in Green Bay and is privately held with annual sales of over $200 million and 450 employees at three Wisconsin locations. The business has two divisions that sell a wide variety of products in the healthcare, beauty, flexographic printing, and specialty paper markets. Rapids Green Bay supplies printed film, paper, and nonwovens. Rapids Shawano has three paper machines that manufacture tissue, machine glazed, and wet crepe paper. Graham Professional manufactures and sells one-time use products into the healthcare and beauty markets through a network of national and regional distributors.
- Care: Take Care of One Another & Always Be Transparent
- Act: Dream Big, Think Big, Act Big, Create Contagious Energy
- Learn: Improve Every Day while Being Humble
- Serve: Do Great Things & Be Easy to Work With
Job Description Job Description
The Company Little Rapids Corporation (LRC) is a specialty paper manufacturer and converter of paper, film, cotton, and nonwoven materials. The company’s headquarters is in Green Bay and is privately held with annual sales of over $200 million and 450 employees at three Wisconsin locations. The business has two divisions that sell a wide variety of products in the healthcare, beauty, flexographic printing, and specialty paper markets. Rapids Green Bay supplies printed film, paper, and nonwovens. Rapids Shawano has three paper machines that manufacture tissue, machine glazed, and wet crepe paper. Graham Professional manufactures and sells one-time use products into the healthcare and beauty markets through a network of national and regional distributors.
With its family ownership dating back to 1947, the company is guided by a strong and positive culture. LRC’s purpose is remarkably simple: to bring together all their people’s talents and energies to create an outstanding organization that delivers true value to their customers. The four core values of the business are lived out by ownership and top leadership and serve as a guide to all interactions, behavior, expectations, and strategic initiatives. These values are:
- Care: Take Care of One Another & Always Be Transparent
- Act: Dream Big, Think Big, Act Big, Create Contagious Energy
- Learn: Improve Every Day while Being Humble
- Serve: Do Great Things & Be Easy to Work With
Objectives
- Enterprise Communications, Public Relations, and Brand Leadership
- Own and lead the enterprise communications strategy for Little Rapids Corporation across all business units, functions, and locations
- Lead internal communications, executive and leadership messaging, organizational announcements, change communications, and associate-facing communication channels
- Own public relations and external communications, including corporate messaging, media-related communications, reputation management support, and external brand visibility
- Establish and uphold enterprise creative standards, brand governance, and content quality to ensure consistent, high-impact execution across all communication and marketing materials
- Drive communication effectiveness, consistency, engagement, and alignment across the organization through measurable strategies and continuous improvement
- Own communications and project coordination for the annual associate engagement survey, including survey launch messaging, participation communications, results-sharing support, and follow-up communication planning
- Partner with engagement teams across company sites to align messaging, share best practices, support local engagement initiatives, and connect site-level feedback to enterprise communication priorities
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