Head of Marketing (Creator Economy)

Job title: Head of Marketing (Creator Economy)

Company: HotDrop

Workplace type: Remote

Employment type: Part-time

Seniority: Mid-Senior level

About HotDrop

HotDrop is a social platform built for the creator economy. Creators use it to keep their communities together, show their work and connect with each other. Fans use it to stay close to the creators they support.

Every creator gets a Circle, a home for their community that connects to their Twitch and YouTube. Around it, HotDrop gives creators a feed, stories, messaging, and a Site and media kit they can share with brands and collaborators. HotDrop is live on iOS, Android and the web, with Reels and a desktop app coming by the end of the year.

The product is built. What HotDrop needs now is someone who knows how to get creators and their communities to show up, and to keep coming back.

The role

You’ll own HotDrop’s marketing from day one: the strategy, the voice and the hands-on work. This isn’t a role where you hand things off to an agency or a team. You’ll run our social channels yourself, shape how we pitch HotDrop to creators and fans, and lead our launches.

You’ll work directly with the founder and our Head of Creator Growth. They bring creators onto the platform; you make sure those creators’ audiences hear about HotDrop, want to join and have a reason to stay.

What you’ll do

Social and content

• Run HotDrop’s social accounts day to day, including X, TikTok, Instagram and YouTube
• Turn what’s happening on HotDrop (creators, communities, moments, milestones) into content people want to share
• Build a consistent HotDrop voice and look across every channel

Launches

• Own our launches, starting with Reels and our desktop app later this year
• Line up creators before each launch, seed the content and drive the launch itself
• Plan campaigns that bring past users back when there’s something new to see

Creators and their communities

• Help creators invite their audiences into their HotDrop Circles: what they say on stream, what they post in their Discord and on social, and when
• Write the playbooks and assets that make inviting easy for creators: templates, clips, graphics and talking points
• Work with our Head of Creator Growth on our creator programs

Positioning

• Sharpen how we explain HotDrop to creators and to fans
• Keep our website, emails, app store pages and social posts telling the same story
• Shape and promote the HotDrop Twitch show with the founder

Measurement

• Track what brings people in and what keeps them coming back
• Double down on what works and cut what doesn’t, quickly

What success looks like

More new people arriving each week, and more of them staying. Within your first 90 days, you’ll have:

• Taken over HotDrop’s social channels and set a regular posting rhythm
• Shipped a creator invite playbook our pilot creators actually use
• Led at least one launch from planning through results
• Set up a simple weekly view of what’s bringing people in and what’s keeping them

What we’re looking for

• You’ve grown an audience or a community yourself, whether a channel, a brand account or a creator’s following, and you can show the results
• You know the creator economy from the inside. You understand how streamers, YouTubers, mods and fans think, and what makes a creator promote something to their audience
• You’ve done hands-on social and growth work, not just strategy
• You write well and fast, and you can make short-form video and graphics or get them made
• You’re comfortable building from scratch at an early-stage startup, with a small team and a lot of ownership
• You’re self-directed: you’ll set your own priorities week to week and tell us what you need

Nice to have

• Experience at a creator platform, a gaming company, a creator agency or an esports organization
• Experience on Twitch or in gaming communities
• Experience running app launches or growth campaigns for a consumer app
• Connections with creators, mods or community managers

How we work

• Remote, 10 to 20 hours a week, scheduled around your other commitments
• You’ll work directly with the founder, with real say over what we do
• We move quickly, ship often and decide based on what we learn

Compensation

This role is paid in equity. There’s no cash salary at this stage, and that’s why we’re looking for someone who wants to own a meaningful piece of what they help build. Equity vests over time, and we’ll share the specifics in our first conversation.

How to apply

Apply with Easy Apply and answer the two screening questions. We care more about what you’ve built than about your resume.

• HotDrop is an equal opportunity employer. We welcome applicants of every background, identity and experience.