Associate Director, Regional Marketing Specialist North Central

At Bristol Myers Squibb our employees often ask Who are you working fora question that fuels collaboration accountability and urgency in our work. Our purpose-driven culture inspires us to discover develop and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work opportunities for growth and a supportive environment that values inclusion wellbeing flexibility and comprehensive benefits. This is work that transforms the lives of patients and the careers of those who do it.

This region includes: Chicago IL Minneapolis MN Denver CO Kansas City KS Salt Lake City UT

The Associate Director Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities provide a bridge between regional markets and headquarters regionally support the brand strategy support promotional Speaker training and development the execution of peer to peer educational programs and support regional congress activity.

Regional Marketer (RMK) will liaise with other field-based professionals within approved SOPs including but not limited to Field Medical Sales (DBM & RBDs) and US Value Access & Payment in addition to home office-based colleagues in Marketing Sales US Value Access & Payment and Medical as appropriate.

Responsibilities will include but are not limited to the following:

Brand Strategy

• Working with cross-functional teams to provide key customer insights and input on strategy tactics messaging and program execution
• Supporting the execution of approved Advisory Board
• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
• Facilitate participate in and attend advisory boards where appropriate

Regional and National Physician Discussions

• Supporting disease state and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback as necessary
• Participating in and attending Congresses and other industry meetings
• Conduct 1:1 meeting with HCPs
• Attend meeting sessions at the congress

Compliant Collaboration with other Field-based and Home Office-based teams

• Providing input and support in developing account plans for Sales Speaker Management and Engagement
• Identifying and developing HCP Speakers to provide high-quality compliant promotional education
• Providing refresher and follow-up training to Speakers on approved Speaker materials
• Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Works with home office Marketing Sales and cross-functional teams to provide key customer insights and input on strategy tactics and messaging and program execution.
• Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

Compliance & Integrity

• Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws rules and regulations industry codes and the companys Principles of Integrity.

Hematology/Cell Therapy Regional Marketing Specialist (RMK) Skills / Knowledge Required:

• Minimum 5 years of experience in one of the following: product marketing field sales or field medical
• Minimum 5 years of experience in Hematology or specialty therapeutics
• Bachelors Degree required or higher
• Marketing Sales Management and / or launch experience strongly preferred
• Experience with thought leader engagement ad boards and speakers bureau strongly preferred
• Proven ability to manage large geographical territory
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
• Ability to inform strategies develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
• Strong business acumen. Understands market dynamics business drivers corporate goals and impact on strategy
• Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
• Highly collaborative with the ability to manage multiple projects simultaneously
• Willingness to try innovative novel compliant ways to deal with work problems and opportunities.
• Business travel up to 70% by air or car is regularly required
• Willingness to work evenings and select weekends is required

#LI-Remote

We hire for skills and capabilities not just credentials if this role excites you but doesnt perfectly match your resume we encourage you to apply anyway.

Compensation Overview:

Field - United States - US: $166350 - $201571

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully carefully considering the nature of the role required skills work location schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors and individual team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect you may be eligible to participate in our comprehensive benefit plans including wellbeing support retirement and financial protection benefits and insurance offerings (medical dental vision life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO) which provides paid time off without a set accrual limit subject to manager approval along with 11 paid company holidays each year.

Non-exempt employees RayzeBio employees and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval) 11 paid company holidays and 3 optional holidays.

Depending on eligibility employees may also have access to additional time-off benefits including paid sick leave up to two paid volunteer days per year summer hours flexibility and leaves of absence for medical personal parental caregiver bereavement or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Years Day.

U.S.-based job seekers can explore full benefit offerings at We Work

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R: Associate Director Regional Marketing Specialist - North Central

Required Experience:

Director