Product Manager

Product Marketing Manager

Manages a product marketing staff accountable for achieving defined marketing goals for a group of products or product line. Accountable for the development and introduction of new products and features that increase revenue and market share. Manages analyses of market demand and review of competitive products. Manages product definition, requirements analyses, documentation of specifications, product positioning and pricing.

Duties & Responsibilities

• Manages research, evaluation, execution and introduction of new products or product lines.
• Evaluates and resolves technical feasibility, design optimization, and production issues.
• Ensures that labeling and marketing/promotional literature match product specifications.
• Researches and monitors existing client base and industry developments and identifies potential new product opportunities.
• Works with other departments to establish a design, technology, product development, and vendor strategy.
• Manages project budgets and prepares financial analysis reports for top management.
• Manages subordinate staff in the day-to-day performance of their jobs
• Ensures that project/department milestones/goals are met and adhering to approved budgets.
• Conducts initial market and design research relating to new products.
• Assesses financial and technical feasibility, estimates final product cost, price, and margins, and develops manufacturing strategy and distribution channels.
• Interfaces with clients or prospects to identify needs and determine solutions and provides feedback to manufacturing or sales.
• Identifies and evaluates new vendors or suppliers as needed.
• Provides marketing input into product design.
• Ensures the provision of product marketing materials and product support to the sales force to maximize product revenues.

Qualifications

• Bachelors degree required
• 5 years experience in the related area as an individual contributor
• Supervisory experience preferred

Competencies

• Extensive knowledge of department processes.
• Ability to foster teamwork.
• Ability to develop and mentor others.
• Decision-making skills.
• Management skills.
• Ability to drive strategic direction.
• Oral and written communication skills.
• Ability to build collaborative relationships.
• Ability to influence others.
• Customer/client orientation.
• Technical expertise.
• Project management skills.
• Ability to multi-task and prioritize.

Work Environment & Physical Requirements Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.

The job description outlines the general nature and scope of work employees perform in this role. It's not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position. The company reserves the right to modify, revise, or update the job description to meet business needs.