Social Media Specialist

Job Description

Job Description

Description:

NOW HIRING: Social-Media Specialist

At LIFE PACE we believe every participant has a story worth sharing.

We're looking for a creative, energetic, and passionate Social-Media Specialist to bring the LIFE PACE program to life through photography, videography, social media, digital marketing, and compelling storytelling. If you love creating engaging content, producing videos, building brands, and making a meaningful impact through your work, we'd love to meet you.

This isn't just a social media job, it's an opportunity to help older adults and their families discover services that improve lives while showcasing the incredible work happening every day throughout LIFE PACE.

This isn't just a social media job, it's an opportunity to help older adults and their families discover services that improve lives while showcasing the incredible work happening every day throughout LIFE PACE.

As our Social-Media Specialist, you'll be responsible for creating and managing the marketing content that represents LIFE PACE throughout our community.

You'll:

• Create engaging content for Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
• Capture professional photos and videos of participants, staff, community events, and outreach activities.
• Edit videos, create graphics, and design eye-catching marketing materials.
• Develop and manage digital advertising campaigns using Meta Business Suite, including geofencing campaigns.
• Design brochures, postcards, newsletters, flyers, and other print and digital marketing materials.
• Build and maintain mailing lists and coordinate direct mail campaigns.
• Collect participant and family testimonials that showcase the impact of LIFE PACE.
• Respond to social media comments and messages while building positive community engagement.
• Monitor marketing analytics and recommend strategies to increase awareness and enrollment.
• Collaborate with leadership to develop creative campaigns that support participant enrollment and community outreach.
• Help ensure our brand remains consistent across all digital and print communications.

At LIFE PACE, you'll have the opportunity to use your creativity to make a real difference. Every campaign, video, story, and photograph helps connect older adults and their families with services that promote independence, dignity, and quality of life.

We offer:

• Meaningful work that positively impacts our community.
• A collaborative and supportive team environment.
• Opportunities for creativity and professional growth.
• Competitive compensation and comprehensive benefits.
• The chance to help shape the future of LIFE PACE's marketing and community presence.

If you're passionate about storytelling, digital marketing, photography, videography, and creating content that inspires others, we'd love to hear from you.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• Two or more years of experience in digital marketing, social media management, multimedia production, or content creation.
• Professional photography and videography experience.
• Strong graphic design and video editing skills.
• Experience managing paid social media advertising campaigns.

Experience with the following is strongly preferred:

• Meta Business Suite (Required)
• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, InDesign)
• Canva
• Facebook Ads Manager
• Microsoft Office
• Mailchimp or similar email marketing platforms
• Professional photography and video editing software

The physical demands described here are representative of those required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Ability to travel regularly to LIFE PACE centers, community events, outreach locations, and partner organizations.
• Ability to lift and transport photography, video, lighting, or promotional equipment weighing up to 25 pounds.
• Frequent standing, walking, bending, reaching, and moving throughout facilities and community events.
• Frequent use of computers, cameras, editing equipment, and office technology.
• Ability to work occasional evenings or weekends for marketing events, participant activities, or community outreach.