Digital Marketing Manager

POSITION TITLE: Digital Marketing Manager LOCATION: Cambridge, MA (hybrid) OR U.S. (remote) This position reports to our global HQ in Cambridge, MA. Who We Are: TriNetX connects healthcare organizations and researchers across the globe so they can see what’s happening in real patient populations—not guesses, not simulations. Our aim is simple and ambitious: Provide a clear path to trustworthy answers, whether your goal is to create promising new therapies, publish groundbreaking research, or improve health outcomes. We keep identifiable data where it belongs—inside more than 11,000+ clinical sites across 20+ countries—preserving security, provenance, and granularity. Our trusted partnerships with providers ensure high-fidelity data, and a properly governed linkage back to individual patients. At TriNetX, we enable life sciences, healthcare, and academic institutions to strengthen human health—with data you can trace, evidence you can defend, and answers you can trust. Who We Are Looking For: The Digital Marketing Manager is responsible for the hands‑on execution, measurement, and optimization of digital marketing programs that support TriNetX’s growth initiatives. This role manages key digital channels, including email, organic and paid social media, website and landing‑page programs, marketing automation, and digital campaign reporting. Working from campaign strategy, priorities, audiences, messaging, and business objectives established by Growth Marketing and other marketing stakeholders, the Digital Marketing Manager translates integrated campaign plans into effective digital experiences. The role monitors channel and campaign performance, identifies opportunities to improve engagement and conversion, and provides timely, actionable insights to strengthen marketing results. This position represents an evolution of TriNetX’s digital marketing capability. It combines strong hands‑on execution with deeper expertise in marketing automation, analytics, conversion optimization, and performance reporting. The role will help the marketing organization execute campaigns more efficiently, improve visibility into results, and scale digital programs in support of lead generation, pipeline development, product launches, events, webinars, thought leadership, and other company growth priorities. What You Will Be Doing: Execute and optimize digital marketing programs across email, social media, website, landing pages, and marketing automation channels. Build, deploy, and manage Pardot email campaigns, nurture programs, audience segmentation, forms, and automated workflows. Manage day‑to‑day social media execution, publishing, and promotion in support of marketing campaigns and business objectives. Coordinate website, landing page, and SEO activities to improve visibility, engagement, and conversion performance. Establish campaign tracking, attribution, quality assurance, and reporting processes to ensure accurate performance measurement. Monitor campaign, channel, and funnel performance; identify opportunities to improve engagement, conversion, and marketing ROI. Conduct A/B testing and ongoing optimization across digital channels and customer touchpoints. Prepare performance dashboards, reports, and actionable insights for marketing stakeholders. Partner with Growth Marketing, Content, Creative, Product Marketing, and Marketing Operations to ensure successful execution of integrated marketing initiatives. Maintain digital marketing best practices, documentation, processes, and standards that improve operational efficiency and scalability. What You Bring toTriNetX: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant professional experience. 4+ years of experience in digital marketing, marketing automation, demand generation, growth marketing, or a related discipline. Hands‑on experience building and executing email marketing and automated nurture programs. Experience managing organic social media programs and supporting paid social campaigns. Experience executing digital campaigns across multiple channels. Experience using a CRM and marketing automation platform to support campaign execution and reporting. Working knowledge of campaign measurement, lead flow, conversion metrics, and marketing funnel performance. Experience creating or maintaining marketing reports and using performance data to recommend improvements. Familiarity with website analytics, landing‑page optimization, SEO, and conversion‑rate optimization. Strong project‑management and organizational skills, with the ability to manage multiple priorities and deadlines. Strong attention to detail, particularly when managing data, audiences, links, forms, tracking, and campaign deployments. Ability to collaborate effectively in a matrixed, cross‑functional, and remote working environment. Clear written and verbal communication skills. Demonstrated ability to move between hands‑on execution, performance analysis, and practical problem‑solving. Experience managing both organic and paid social media programs. Proven ability to influence cross‑functional stakeholders and drive measurable business outcomes. Preferred Experience in B2B SaaS, healthcare technology, life sciences, clinical research, healthcare data, or another complex B2B environment. Hands‑on experience with Salesforce Account Engagement, formerly Pardot. Salesforce Certified Marketing Cloud Account Engagement Specialist, formerly Pardot Specialist, strongly preferred. Additional Salesforce Account Engagement or Salesforce certifications are a plus. Learn more about TriNetX: To learn more about us, please check out our website,blog, andCareers page- and be sure to follow us onLinkedIn. Interested in joining our community? TriNetX is an Equal Opportunity Employer. All persons are considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability or handicap, sex or gender, marital status, sexual orientation, genetic information, gender identity, veteran status, or any other characteristic or status protected by applicable federal, state or local laws. This Organization Participates in E-Verify This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. View phone number on click.appcast.io #J-18808-Ljbffr