Marketing and Social Media Specialist

Overview of Association: The Central Washington Fair Association is a private nonprofit 501(c)(3) organization that has a long-term contract to operate State Fair Park. State Fair Park is home of the Central Washington State Fair, Yakima Valley SunDome, a Sprint Boat Racetrack, Yakima County Baseball Stadium and a newly expanding RV Park. The 125-acre campus is the largest multi-purpose venue in Central Washington, hosting more than 200 events annually. The Central Washington State Fair is a 10-day Fair that has been in existence for more than 130 years, celebrating the heritage and agriculture of the Yakima Valley. The Association is always exploring opportunities to create new self-produced events and partnerships that will bring new programming and additional revenue opportunities to the property. Position Overview: State Fair Park & Event Center is seeking a highly motivated and creative individual to join our team as a Marketing and Social Media Specialist. As the Marketing and Social Media Specialist, you will be responsible for developing and implementing strategic marketing and communication initiatives, managing social media platforms, overseeing the street team, and promoting events and activities held at the State Fair Park & Event Center. You will play a key role in driving brand awareness, increasing attendance, and engaging with our target audience. Responsibilities: Developand implement comprehensive marketing and communication strategies topromote annual 10-day Fair, other State Fair Park & Event Centerself-produced events, year-round client events and overall facilitypromotion. Createand manage social media campaigns across various platforms (e.g.,Facebook, Instagram, Tik Tok, YouTube) to increase brand visibility,engagement, and drive traffic to the organization's website. Createengaging and shareable content for social media platforms, includingposts, videos, graphics, and other multimedia formats. Monitorand analyze social media trends, audience insights, and competitoractivities to optimize marketing efforts and stay ahead of industry bestpractices. Collaboratewith internal teams and external partners to develop marketing collateral,including brochures, flyers, signage, and digital assets. Partnerwith external marketing agency by providing input, coordination, andinternal alignment for promotional events, press releases, and mediapartnerships. Utilizeemail marketing tools to create and distribute monthly e-newsletters, monthlyfan club newsletters, event announcements, and promotional materials tothe organization's subscribers. Manageour public-facing “Street Team,” including recruitment, training,scheduling, and supervision of team members. The Street Team is utilizedboth for on-site and off-site events to raise awareness, promote eventsand engage with the public. CoordinateStreet Team activities and initiatives to maximize visibility, driveattendance, and engage with the target audience. Monitorand respond to online reviews, inquiries, and feedback across variousplatforms to maintain a positive brand image and customer satisfaction. Stayup to date with emerging marketing trends, technologies, and industrystandards, and make recommendations for incorporating new strategies intothe organization's marketing efforts. Research what others in the industryare doing in order to learn how we can improve our messaging. Use analytics data to create post-event sponsorship reports. Create,in conjunction with VP of Business Partnerships & Communications, amonthly marketing plan and calendar. Helpdevelop the annual marketing and communication plan for the organization. Assistin developing innovative, nontraditional marketing strategies in collaborationwith VP and other staff, including cross-promotional partnerships andstakeholder engagement. Allother duties as assigned. Qualifications: Bachelor’s degree in marketing, communications, or a related field. Proven experience in marketing and social media management, preferably in the events, entertainment, or hospitality industry. Strong knowledge of social media platforms, trends, and best practices for organic and paid campaigns. Excellent written and verbal communication skills, with the ability to create compelling content for different platforms and target audiences. Proficient in using social media management tools, analytics platforms, and email marketing software, including Google Analytics, Meta Business Suite, and Constant Contact. Strong project management skills, including the ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously. Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus. Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing strategies accordingly. Creative, yet detail-oriented, and able to work both independently and collaboratively in a fast-paced environment. Self-starter, initiative-taking approach; doesn’t wait to be asked, resourceful and thinks ahead. Completion of background check. If you are passionate about marketing, social media, managing a street team, and the events industry, and you thrive in a dynamic and exciting environment, we encourage you to apply for the position of Marketing and Social Media Specialist at State Fair Park & Event Center. Compensation and Benefits: This is a full-time hourly position, with some nights and weekends as needed, based on events. The starting range is $26.44-$28.85 per hour ($55,000-$60,000 annualized), depending on qualifications, plus discretionary annual bonus. You will be eligible to participate in the following benefits offered: Medical Dental Vision Aflac Life/AD&D Long Term Disability 401(k) plan Physical Demands: The employee must occasionally lift and/or move up to 25 pounds. While performing the duties of this job, the employee is regularly required to sit and or stand and or walk for long periods of time. The employee is frequently required to reach with hands and arms and to talk or hear. #J-18808-Ljbffr