Director Of Community Outreach

Job DetailExperience Level Associate DirectorDegree Type High School Diploma / GEDEmployment Full TimeWorking Type On SiteJob Reference Salary Type AnnuallyIndustry HealthcareSelling Points Shape outreach strategies for a new assisted living community, driving occupancy goals. Engage with private-pay clientele and referral sources, fostering impactful relationships. Contribute to a growing portfolio with regional advancement opportunities.Job DescriptionOverviewLead community outreach efforts for a new assisted living facility, focusing on private-pay clientele and building census from the ground up.Develop and execute strategic outreach and admissions plans to achieve occupancy goals and establish market presence.Collaborate with corporate and local teams to ensure seamless admissions processes and compliance with regulatory guidelines.Engage with prospective residents and families, providing guidance and support throughout the admissions journey.Build relationships with referral sources, including healthcare providers and community organizations, to drive awareness and referrals.Maintain accurate records of outreach activities and lead conversions using CRM tools.Participate in promotional events and networking opportunities to enhance community visibility.Contribute to the development of marketing materials and strategies tailored to private-pay clientele.Key Responsibilities & DutiesEstablish and nurture relationships with referral sources, including hospitals, senior organizations, and community centers.Conduct outreach calls, visits, and events to promote the assisted living community and generate leads.Coordinate and lead tours and interviews for prospective residents and their families.Manage the admissions process, ensuring compliance with medical, financial, and regulatory requirements.Collaborate with teams to address concerns and provide solutions to families and referral sources.Monitor and report on lead pipeline, conversion rates, and outreach effectiveness.Maintain CRM systems to track outreach activities and resident data accurately.Ensure adherence to HIPAA standards and confidentiality protocols in all interactions.Job RequirementsHigh School Diploma or GED required; Bachelor’s degree in marketing, business, or healthcare preferred.Minimum of 3 years in healthcare sales, outreach, or admissions; 5 years preferred.Experience with private-pay clientele and launching new communities highly desirable.Strong interpersonal, communication, and sales skills essential for success.Valid driver’s license and reliable transportation required for community visits and events.Proficiency in CRM systems and familiarity with NYSDOH regulations preferred.Availability for occasional evening and weekend hours to support tours and move-ins.Commitment to maintaining confidentiality and adhering to HIPAA standards.