Marketing Graphic Designer

Overview Marketing Graphic Designer Location: East Stroudsburg, Pennsylvania (PA), US Building the people that build the world. With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world. As part of HVAC Heating, Patterson Kelley is a leading manufacturer of commercial boilers and direct and indirect water heaters. With an over 140 year history, we provide reliable, innovative comfort solutions for hospitals, schools, military bases, and stadiums. Responsibilities How you will make an Impact (Job Summary) As a Marketing Graphic Designer you will contribute to the creation, upkeep, redesign of customer facing videos, website, graphics, social media, printed literature, and visual representation of the brand. You will enhance the brand identity by creating visually compelling graphics and videos, support marketing campaigns by bolstering visual representation, assist sales by providing updated tools, and help create cohesive marketing efforts to support growth. What you can expect in this role Job Responsibilities Graphic design tasks including updating old content to newer, visually appealing designs while staying within brand guidelines Support of new product lines and expansion of legacy products Create content for website and social media channels Identify and evaluate improvement options Tradeshow design and implementation; graphic creation, layouts, themes Create sales tools in the form of literature and videos 2. Marketing Assist with website maintenance, sales literature, and documentation requirements for the organization Collaborate with representative organizations and internal sales staff to improve the functionality of public and representative websites Take ownership of social media channels Execute small marketing campaigns and track outcomes 3. Continuous Improvement Identify and implement process improvements to strengthen market positioning Communicate with representatives to understand wants and needs in support of product and field support Stay updated on product knowledge, industry trends, and company updates Qualifications Experience, Knowledge, Skills, Abilities Required Experience 1+ years of design, marketing, sales, or customer relations experience Proven graphic design experience with proficiency in Adobe Creative Suite Basic understanding of marketing principles, especially in a B2B manufacturing context Preferred Experience, Knowledge, Skills, and Abilities Ability to read, analyze, and interpret data Clear and concise writing Effective communication across various personality types and settings Present information and respond to questions tactfully Web graphic design, UI/UX planning, multimedia content development, and related tools Strong competence with website and social media platforms (e.g., WordPress, HTML, Google Analytics) Working knowledge of Microsoft Office (Excel, Word, PowerPoint, Outlook) Creative, with high degree of initiative Knowledge of sales, business and marketing processes Strong time management, attention to detail, and organizational skills Problem solving and data manipulation skills Education & Certifications Associates or Bachelor's in Marketing, Graphic Design, Communications, or Business field Travel & Working Environment Office environment Hybrid available Occasional travel SPX Culture and Benefits Our culture and benefits We live our culture through core values and leadership practices. We offer a benefits package that supports employee well-being and development, with opportunities for recognition and career growth. We are committed to an inclusive work environment and equal opportunity employment. Benefits Generous and flexible paid time off including personal, caregiver, parental, and volunteer leave Competitive health insurance plans and 401(k) match, with benefits starting day one Competitive compensation and bonus opportunities Educational assistance and leadership development programs EEO and Acceptance SPX is an affirmative action and equal opportunity employer committed to selecting without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis. #J-18808-Ljbffr Weil-McLain