B2B Sales Representative

Are you a driven, self-generating B2B sales professional who thrives on canvassing, cold-calling, and building relationships with business decision-makers? As a Culligan B2B Sales Representative, you'll join a nationally recognized brand with a commission structure that has no ceiling. This is a career built for hunters who want to be rewarded for their effort.

Role Overview
We are seeking a proven B2B sales professional to grow our commercial bottleless cooler and Ice making business, bringing tailored drinking water solutions to offices, businesses, and organizations throughout our territories. This is a canvassing driven, new business development role, and prior B2B or outside sales experience is required.

This is a field role. You will be driving to businesses and speaking directly with decision makers every day. Success is activity based, and high daily engagement is necessary to meet goals and earn commission.

Culligan's RO bottleless cooler and Ice machines are a modern alternative to single use plastic water bottles, outdated water fountains, and 5-gallon cooler service. Prospects receive a no cost, no obligation onsite trial. Your main competition is a business's current status quo, not another vendor.

WHAT WE OFFER

As a Culligan B2B Sales Representative , you’ll have the opportunity to grow your career while unlocking unlimited earning potential.

Why Top B2B Sales Professionals Choose U.S. Water Culligan Group:

• Base Salary + Commission : $45,000 base salary, plus 15% commission on subscription contracts.
• Volume Escalator Bonus: Monthly bonuses available based on reaching production milestones.
• Transportation Allowance: Covers gas, mileage, and tolls for all business-related travel.
• Operational Support: Dedicated service teams handle installations
• Big Company, Small Company Feel: Enjoy the stability of a large operation paired with a supportive and personable culture.
• Career Growth: Clear advancement opportunities within one of the largest franchise groups in the industry.
• Comprehensive Training: Receive top-tier product, technology, and sales training—including a training stipend.
• Strong Support System: Work alongside highly trained Service Technicians, Sales Leadership, and Customer Support teams.
• Full Benefits Package: Available after the 1st of the month following 60 days of employment (includes United HealthCare Medical, Dental, Vision, 401(k) Match, Paid Vacation & Holidays).

Our Benefits Include:

• 401(k) plans with company match
• Company-paid portion of Medical Insurance; Dental & Vision Insurance available
• Company-paid Life Insurance (optional buy-up available)
• Flexible Spending Programs
• Employee discounts
• Employee Assistance Program
• Referral program
• Paid Time Off
• Professional development assistance
• Opportunities for advancement
• Onboarding Program

Requirements

• Proven B2B or outside sales experience required: canvassing, cold-calling, and self-generating a sales pipeline.
  • Experience in water services, beverage, alarm systems, office supply, or other recurring-subscription B2B sales is a plus. Water treatment experience is not necessary.
• Comfortable knocking on 30-50 commercial doors a day: office buildings, warehouses, salons, gyms, and businesses of all sizes and resilient in the face of rejection in a fast-paced, field-based role.
• Skilled at identifying key decision-makers and quickly building trust with business owners, office managers, and facility teams.
• Valid driver's license, reliable personal transportation, and proof of insurability. Daily driving to different business locations within your territory is required.
• Comfortable using a tablet/iPad and a CRM platform (Salesforce preferred) to manage leads, track activity, and stay organized.
• Strong communication and presentation skills; confident conducting on-site demos, simple water/site assessments, and consultations.
• Willingness to work in a fast-paced, high-activity field role.

We Are Looking for Candidates Who Are:

• Sales-Driven: Sales-driven and goal-oriented, motivated by quotas and performance incentives, with a demonstrated ability to close new business.
• Strong Prospectors: Have the hustle mentality to knock on 50–75 doors a day and thrive in a fast-paced, field-based sales role.
• Relationship Builders: Skilled relationship builders who can identify decision-makers, build trust quickly, and recognize upsell opportunities over time.
• Product-Savvy: Eager to learn the technical side of Culligan's bottleless systems and able to position their sustainability and cost-saving benefits confidently.
• Self-Motivated & Organized: Independent workers with strong time management and CRM discipline, following through on every stage of the sales cycle from cold call to close.
• Professional & Engaging: Polished and professional in demeanor and communication, comfortable being the face of the brand at a customer's place of business.

Schedule

• Monday-Friday, standard business hours, with
• Prime selling hours (approximately 9:00 AM – 4:00 PM) protected for live canvassing and face-to-face prospecting.
• Occasional evening availability for networking events (chamber events, trade associations, BNI, etc.) or to accommodate a customer's schedule.

Primary Job Responsibilities (A Day in the Life)

• Activity & production standards:
  • Canvass 30-50 businesses per day within your assigned territory.
  • Meet a minimum monthly production requirement of $30,000 in revenue (ramped to $20,000/month for your first two months while you build your pipeline).

• Day-to-day activity:
  • Review your schedule and mapped territory; build and prioritize your prospecting list by zip code.
  • Perform live, in-person canvassing and cold walk-ins, focused on decision-maker conversations (office managers, HR, facilities, safety).
  • Conduct simple site assessments and water quality discussions, and confidently answer customer questions about the product.
  • Push for on-site trial commitments — Culligan's no-cost, no-obligation trial program is the primary tool for converting prospects into customers.
  • Conduct scheduled trial visits, follow-ups, and closing appointments; always schedule the next step before leaving a meeting.
  • Manage business activity and results in your CRM; track key metrics and prepare tomorrow's route and targets.
  • Coordinate with Service, Installation, and Scheduling teams to ensure a smooth customer experience, and follow up post-sale to identify upsell opportunities.
  • Attend ongoing training sessions to stay current on product knowledge, sales techniques, and industry trends.

ABOUT US

U.S. Water Culligan Group is one of the largest Culligan franchisees in North America, serving families and businesses with industry-leading water conditioning equipment across 17 locations.

Culligan is a global leader in water quality solutions with:

• 90 years of innovation and product excellence
• The Good Housekeeping Seal
• Consumer Digest “Best Buy” ratings
• The iconic “Hey Culligan Man!” recognition
• Industry-leading training, service, and support

This is your opportunity to work in a respected trade, represent a trusted brand, and build a stable, high-earning career in a growing industry.

Apply today. Within 24 hours, our Sales leadership team will contact qualified applicants to share additional details.