eCommerce Manager

Ecommerce Manager

Chic. Timeless. Empowering. At HATCH, we design for every stage of womanhood before, during, and after pregnancy, offering effortless clothing essentials and clean beauty solutions that put women first. What began as a modern answer to maternity style has grown into a full lifestyle brand. Beyond our collections, HATCH is a trusted resource and community, offering thoughtful services, inspiring events, and Babe, our content platform created to inform, inspire, and connect mothers everywhere.

About the Role

The Ecommerce Manager will own the day-to-day management and optimization of HATCH's Shopify ecosystem across our US and UK websites, with additional oversight of our BABE by HATCH WordPress site. This is a high-impact, highly cross-functional role.

You will act as the connective tissue between Marketing, Creative, Product, and Digital/Tech, ensuring that launches execute seamlessly, site merchandising drives performance, and the customer experience remains premium and frictionless. This role focuses on execution, optimization, and cross-functional coordination, partnering closely with Digital leadership on strategy.

This role is ideal for someone who thrives in fast-paced retail environments and enjoys balancing operational rigor with commercial thinking.

Please note we are not able to provide sponsorship or visa transfers for this position.


What You'll Do

Ecommerce Platform Ownership (US + UK)

• Own daily maintenance and optimization of HATCH's Shopify Plus platform
• Manage site health, QA, plugin integrations, and performance monitoring across both US and UK sites
• Act as the primary internal stakeholder for Shopify-related initiatives and enhancements
• Contribute to platform requirements and enhancements; partner with internal teams and external development partners on execution
• Manage and oversee all Shopify apps and third-party integrations, ensuring they are optimized, updated, and aligned with business needs

Product Setup & Launch Execution

• Partner with Product and Merchandising teams to manage end-to-end product setup
• Ensure accurate product data, pricing, inventory, tagging, collections, and merchandising logic
• Coordinate seamless product launches, promotional moments, and key commercial events
• QA all new launches across desktop and mobile before go-live
• Maintain site merchandising hierarchy including homepage, collections, PDPs, and navigation

Ecommerce Performance & Reporting

• Monitor and report on ecommerce performance including revenue, conversion rate, AOV, retention, and funnel metrics
• Analyze on-site behavior and customer journey performance using Shopify, GA4, and other reporting tools
• Identify and surface opportunities for CRO, UX optimization, and merchandising improvements in partnership with Digital leadership
• Provide weekly and monthly performance recaps to Digital Strategy and executive leadership
• Translate data into clear insights and actionable recommendations

Cross-Functional Collaboration

• Partner closely with Digital Marketing, CRM, and Paid Media teams to align traffic acquisition with conversion goals
• Manage execution of promotions and campaign launches across site
• Align ecommerce priorities with brand, retail, and community initiatives
• Ensure consistency across US and UK digital experiences

BABE by HATCH (WordPress)

• Oversee ongoing maintenance of babe.hatchcollection.com (WordPress)
• Manage light content updates and ensure site health and functionality
• Partner with marketing and brand teams to support occasional updates and campaign integrations
• Identify opportunities for ongoing optimization

What You'll Bring

• 3 to 5 years of ecommerce experience, preferably within retail or high-volume DTC environments
• Strong hands-on experience with Shopify
• Experience managing product setup, merchandising workflows, and ecommerce operations
• Familiarity with GA4 and ecommerce reporting tools
• Strong analytical mindset with ability to translate data into insights
• Detail-oriented with excellent QA instincts
• Strong cross-functional communication and stakeholder management skills
• Comfortable operating in a fast-paced, growing brand environment

Why You'll Love Working With Us

• The Product so good, you'll be using your employee discount more than you probably should
• The People ask anyone that works here, we have incredible people on our team
• The Experience you'll enjoy a rewarding career celebrating and supporting women during their most transformational time.

Let's Talk Perks

• Employee discount across our portfolio of brands: Janie and Jack and HATCH Studios
• Paid holidays and Flexible Time Off (unlimited vacation)
• Generous Health Savings Account employer contributions for individuals and families
• Flexible Spending Accounts and commuter benefits
• Life insurance
• Extensive 401(k) plan with company matching
• Medical, dental, vision, and life insurance

Actual starting pay for this role is determined by a wide array of factors including but not limited to qualifications, experience, relevant skills, education, and geographic location. Employees are offered a variety of benefits to empower them with the resources and flexibility they need to enjoy success on the job and to live a healthy life.

*Full-time employees are eligible for medical insurance, dental insurance, vision insurance, health and dependent care FSA, life/ad&d insurance, short term and long-term disability, commuter benefits, pet benefits, tuition reimbursement, paid time off and 401(k) including matching. All employees are eligible for employee discounts and EAP Resources.