Marketing Manager

The Marketing Manager owns demand-generation and storytelling for LOVB Miami. Reporting to the VP, Marketing & Fan Experience, this individual will plan, launch, and optimize full-funnel campaigns across our owned digital channels that grow our fan database, drive growth, and engage our key audiences. The Marketing Manager is responsible for directing and executing core digital fan engagement platforms, including web, email, and lead-generation. This role serves as a key connector across internal teams, league stakeholders, and agency partners. The role pairs technical execution with strong project management and creative storytelling. This is a hands‑on, results‑driven role for a marketer who moves quickly from insight to action, and continuously optimizes platforms to elevate database growth and the overall fan experience. What You’ll Own Digital & Lifecycle Marketing Campaigns Own email marketing, including list growth, segmentation, automated journeys (welcome, abandoned cart, post‑match, renewal), and weekly campaign sends. Manage LOVB Miami web and landing page content to ensure a positive user experience for fans looking for more information. Drive fan database growth through lead‑capture programs such as contests, sweepstakes, in‑venue sign‑ups, and partner integrations. Support the VP in the planning, building, and management of paid media across social and search, including targeting, creative testing, and pacing as needed. Fan Data & Analytics Use CRM and ticketing data to segment audiences, identify buyer behavior, and build targeted digital campaigns for new fans, lapsed buyers, and members. Track and report on campaign performance to deliver post‑campaign recaps to team leadership with clear recommendations for optimization. Stay current on emerging digital marketing tools, platforms, and best practices to drive continuous improvement. Brand, Content & Market Voice Produce engaging written and visual content for email, web and digital campaigns. Brief and collaborate with creative agencies, content, and social teams (internal, league, and agency) on campaign assets and deadlines as needed. Ensure all marketing reflects LOVB brand standards while speaking authentically to the Miami market. Cross‑Functional & Match Day Support Partner within the organization to align in‑venue marketing, promotions, giveaways, and sponsor activations based on campaign goals. Support match day marketing execution, including fan data capture, promotional activations, and on‑site campaign elements. Support the planning and promotion of events such as brand announcements and community activations. Collaborate cross‑functionally to ensure marketing alignment and operational readiness for all matches and events. Build and document marketing processes for content requests, approvals, and asset management across the organization What You Bring Required Bachelor’s degree in Marketing, Business, Sports Management, Communications, or a related field preferred. 4+ years of experience in digital, performance, or ticket marketing, ideally in sports, live entertainment, or consumer brands. Excellent written communication skills and a sharp eye for effective, conversion‑focused copy and creative. Proven ability to plan and execute performance marketing campaigns that drive measurable revenue results. Working knowledge of CRM, email and ticketing systems (e.g., Ticketmaster, HubSpot, Sailthru). Ability to manage multiple campaigns and priorities simultaneously in a fast‑paced environment. Preferred Experience at a startup, expansion club, or organization in its first years of operation. Experience supporting paid media campaigns Familiarity with the Miami market Bilingual in English and Spanish and/or Portuguese Interest in volleyball or women’s sports Who We’re Looking For Results‑Driven: Motivated by goals, owns the numbers, and celebrates wins with the team. Test‑and‑Learn Mindset: Curious, experimental, and quick to optimize based on what the data shows. Collaborative: Builds strong relationships with ticket sales, operations, league, and agency teams to drive measurable results. Adaptable: Thrives in a startup environment where things are always evolving and ambiguous. Fan‑First: Passionate about growing the sport and creating new fans in Miami. Relentlessly Resourceful: You find a way, improvising and exhausting every option before accepting no. How Success Is Measured Net new contacts added to the fan database (email opt‑ins) Email engagement: open, click, and unsubscribe rates, per send Campaigns launched on time against the marketing calendar Regular performance reporting with clear, acted‑on recommendations Owned‑channel contribution to ticket sales (e.g., email‑and web‑attributed revenue) Establishment of processes within marketing department for content creation and marketing materials across the organization The Role The Marketing Manager owns demand-generation and storytelling for LOVB Miami. Reporting to the VP, Marketing & Fan Experience, this individual will plan, launch, and optimize full-funnel campaigns across our owned digital channels that grow our fan database, drive growth, and engage our key audiences. The Marketing Manager is responsible for directing and executing core digital fan engagement platforms, including web, email, and lead‑generation. This role serves as a key connector across internal teams, league stakeholders, and agency partners. The role pairs technical execution with strong project management and creative storytelling. This is a hands‑on, results‑driven role for a marketer who moves quickly from insight to action, and continuously optimizes platforms to elevate database growth and the overall fan experience. What You’ll Own Digital & Lifecycle Marketing Campaigns Own email marketing, including list growth, segmentation, automated journeys (welcome, abandoned cart, post‑match, renewal), and weekly campaign sends. Manage LOVB Miami web and landing page content to ensure a positive user experience for fans looking for more information. Drive fan database growth through lead‑capture programs such as contests, sweepstakes, in‑venue sign‑ups, and partner integrations. Support the VP in the planning, building, and management of paid media across social and search, including targeting, creative testing, and pacing as needed. Fan Data & Analytics Use CRM and ticketing data to segment audiences, identify buyer behavior, and build targeted digital campaigns for new fans, lapsed buyers, and members. Track and report on campaign performance to deliver post‑campaign recaps to team leadership with clear recommendations for optimization. Stay current on emerging digital marketing tools, platforms, and best practices to drive continuous improvement. Brand, Content & Market Voice Produce engaging written and visual content for email, web and digital campaigns. Brief and collaborate with creative agencies, content, and social teams (internal, league, and agency) on campaign assets and deadlines as needed. Ensure all marketing reflects LOVB brand standards while speaking authentically to the Miami market. Cross‑Functional & Match Day Support Partner within the organization to align in‑venue marketing, promotions, giveaways, and sponsor activations based on campaign goals. Support match day marketing execution, including fan data capture, promotional activations, and on‑site campaign elements. Support the planning and promotion of events such as brand announcements and community activations. Collaborate cross‑functionally to ensure marketing alignment and operational readiness for all matches and events. Build and document marketing processes for content requests, approvals, and asset management across the organization #J-18808-Ljbffr LOVB Miami