Marketing

Marketing & Comm Specialist – College of Education, Dean’s Office Job Purpose Provide leadership in the design and development of marketing and public relations strategies. Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases. Responsibilities Builds and executes marketing strategy for the College of Education. Establish marketing goals and develop systems to track effectiveness, making recommendations as needed to increase effectiveness. Manage the College's digital, print and multimedia creative content (internal/external websites, emails, newsletters, signage, viewbooks, magazines, etc.). Manage College-level social media accounts, generate compelling content, and post in a timely manner. Collaborates with College-level stakeholders to achieve marketing goals (awareness, enrollment, retention, scholarship, etc.). Assists in the development and distribution of internal communications. Supports the College's reputation among campus, statewide and national audiences through press releases, faculty/student highlights and achievements, and awareness marketing. Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization's accomplishments or agenda. Prepare or edit organizational publications for internal and external audiences. Create informational content that supports the University brand for print, web and social media formats. Increase the visibility of the organization in all media areas. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services. Establish or maintain cooperative relationships with student groups, representatives of governmental, community, employee, public interest groups, and news and other media. Identify trends or key group interests or concerns or provide advice on staying current with techniques and approaches. Provide a website strategy and plan content updates regularly for both the external college website while driving internal communication. Provide direction and assistance on the most appropriate way to present information and ways to engage the audience. Write press releases and coordinate photo opportunities. Coordinate special events to promote relations with students, alumni, retirees, and a variety of VIPs. Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill. Work closely with appropriate external resources to ensure efficient functionality of resources. Supplemental Functions Perform miscellaneous job-related duties as assigned. Attend and participate in training and other professional development activity. Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives. Competencies Attention to Detail Technical/Professional Knowledge Formal Presentation Skills Strategic Planning Quality Orientation Analysis/Problem Identification Minimum Qualifications Education : Bachelor's degree, preferably in Business, Marketing or related focus. Experience : At least 4 years work-related experience. Required licensure, certification, registration or other requirements : Valid driver's license with a motor vehicle record (MVR) compliant with Driving for University Business SAP. Desired Qualifications Experience in Higher Education Marketing — Demonstrated experience developing and executing marketing and communication strategies within a college or university setting, with an understanding of academic audiences, enrollment goals, and institutional branding. Proficiency in Digital Content and Analytics Tools — Experience managing websites, social media platforms, email marketing systems, and content management systems (CMS), along with the ability to analyze performance metrics and optimize campaigns for engagement and effectiveness. Strong Storytelling and Media Relations Skills — Proven ability to create compelling written and multimedia content (e.g., press releases, feature stories, videos) and build relationships with media outlets and stakeholders to enhance organizational visibility and reputation. Required Application Materials Cover letter Resume or C.V. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). Work Location On-campus: This position provides vital support to campus customers, and the successful candidate must be available to work on campus. Hiring Statement / EEO All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at View phone number on click.appcast.io or email View email address on click.appcast.io. Benefits Our comprehensive benefits package supports health, financial security, and work-life balance. Benefits include: Generous Retirement Contributions : The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan. Exceptional Health & Prescription Coverage : Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. Paid Time Off : Benefit from ample vacation, sick leave, paid holidays,and paid winter closure. Tuition Waiver : Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. Wellness and Employee Assistance Programs : Stay healthy with wellness initiatives, counseling services, and mental health resources. #J-18808-Ljbffr