Student CMO (Campus Marketing Officer - Marketing Intern)

Student CMO (Campus Marketing Officer – Marketing Intern)

Are you creative, plugged into campus life, and excited about marketing, social media, and events? The University of Michigan campus bookstore is looking for a driven undergraduate student to join our team as a Student CMO (Campus Marketing Officer – Marketing Intern) for the 2026–2027 academic year. This is a hands-on opportunity to build real-world marketing experience while helping shape the student experience on campus. From creating engaging social content to promoting bookstore events and student initiatives, you'll play a key role in bringing the bookstore brand to life.

This role offers valuable experience in digital marketing, brand strategy, content creation, experiential marketing, and consumer engagement within a fast-paced retail environment.

• Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn.
• Help plan and execute student-focused marketing campaigns, promotions, and events.
• Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs.
• Research marketing trends and help identify new ways to connect with students and grow engagement.
• Collaborate with bookstore leadership and campus partners on creative campaigns and special projects.
• Assist with marketing strategy development and brand-building initiatives.
• Support additional marketing and promotional efforts as needed.

This is more than an internship — it's a chance to build your portfolio, gain hands-on marketing experience, collaborate with campus leaders, and make a visible impact on student life at University of Michigan.

Barnes & Noble College is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.