Senior Product Marketing Manager

Senior Product Marketing Manager Austin, Texas, United States We are Indeed Flex. We Help People Get Jobs. Right now, we're hiring! We are a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click. We are removing the friction from the traditional agency model and replacing it with speed, transparency, and choice. We operate with the agility and energy of a high-growth scale-up, but we are backed by the stability and resources of Indeed - the world's #1 job site. This gives us a unique advantage: the freedom to innovate at speed, with the muscle to dominate the market. This is an in-office role, five days per week with the option to work from home on Thursdays. We are based out of Indeed's Doman office in Austin. The Role As a Senior Product Marketing Manager, you serve as the strategic bridge between product strategy, sales execution, and market revenue growth. Operating as an advanced "player-coach," you own the end-to-end go-to-market (GTM) strategy—setting positioning, driving product launches, and building high-impact enablement assets yourself. You will lead competitive intelligence, influence pricing/packaging frameworks, and translate product capabilities into compelling narratives that accelerate sales win rates and expand customer lifetime value. Success in this role means that within 6 months, you have established a unified positioning framework across core customer segments, executed at least one full-scale product launch with direct pipeline attribution, and delivered battlecards actively utilized by sales in live deals. Within 12 months, your PMM initiatives consistently drive measurable pipeline growth, increase win rates against top competitors, and establish market-led feedback loops into the product roadmap using advanced AI workflows. What You'll Be Doing Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities and duties of the position. Go-to-Market (GTM) Leadership & Product Launches: Lead end-to-end GTM strategies for new product features, tier releases, and target market plays to drive customer acquisition and adoption. Partner closely with Product Management to align product roadmaps with commercial revenue goals and market opportunities. Positioning, Narrative & Messaging Frameworks: Define and maintain category positioning, segment-specific value propositions, and messaging frameworks that differentiate Indeed Flex in the market. Ensure a consistent brand narrative across all buyer touchpoints, sales collateral, and digital channels. Sales Enablement & Competitive Intelligence: Build impactful sales tools (pitch decks, demo scripts, one-pagers, case studies) and conduct regular training to increase sales velocity and close rates. Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned to win against top competitors. Lifecycle Adoption & Pricing Strategy: Partner with Demand Gen and Customer Success on onboarding campaigns, interactive demos, and customer communications that increase LTV and reduce churn. Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures. Roadmap Influence & Analyst Relations: Deliver market-backed business cases, customer evidence, and sizing metrics to influence what gets built on the product roadmap. Represent the product to industry analysts and contribute to market research reports that shape buyer consideration lists. What You'll Need 6+ years of dedicated experience in B2B Product Marketing (preferably within SaaS, HR Tech, or Marketplace platforms) with a proven track record of driving revenue growth through GTM ownership. Demonstrated ability to fly high and low: setting high-level strategy with senior leadership while independently writing copy, building decks, and shipping assets. Active experience building customized AI-driven workflows (e.g., LLMs, content generation, data analysis tools) to scale output and team efficiency beyond traditional PMM models. Proven track record of creating sales enablement programs and competitive intelligence assets directly linked to measurable pipeline growth and closed-won deals. Experience bringing market and competitive evidence to influence pricing, packaging, or product roadmap decisions. Deeply data-driven with excellent narrative and copywriting skills, capable of simplifying complex technical capabilities into clear value propositions. Strong organizational and time management skills to manage conflicting priorities in a fast-paced environment with minimal direct supervision. Highly proficient with CRM tools (Salesforce), analytics platforms, and modern collaboration suites (Google Workspace, Miro, Monday.com, Zoom, Slack). A strong commitment to driving the Indeed Flex mission: to help people get jobs, instantly. Nice-to-Haves Experience in staffing, workforce management, marketplaces, or other high-volume operational environments preferred. What You'll Get $110,000 to $130,000 annual salary Medical, Dental, Vision, and 401K Performance-based bonus totaling 12% of annual salary Access to Company & Employee Benefits 25 days PTO (prorated) + Birthday Off 8 Paid Holidays Duvet days (½ day off every quarter) Volunteer days About Us We're helping people get jobs by modernising the world of temporary work. At Indeed Flex, we provide our community of "Flexers" with total control, choice, and ownership over how they work. Through our evolving technology, we're putting the power of work in the palm of people's hands—connecting businesses with skilled, vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles. This platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle. Whether it's hospitality, retail, or warehousing, we're building a more flexible, efficient, and empowered labour market for everyone. Work Environment This job operates in a professional office environment or remotely. This role routinely uses standard office equipment to complete daily responsibilities and duties. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to sit or stand at a desk indoors for most of the day; and is occasionally required to climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. This position requires the employee to drive. Position Type / Expected Hours of Work Full-Time Position. Hours are Monday - Friday, 8 AM - 5 PM. Occasional evening and weekend work may be required as job duties demand. Travel This position requires minimal travel, less than 25% of the time. Most travel is outside of the local area and will require overnight accommodations. All travel is subject to the Indeed Flex travel policy and will be recompensed per the policy. It is the responsibility of the employee to understand and abide by the Indeed Flex Travel Policy in order to receive appropriate expense reimbursements. Work Authorization / Security Clearance None Required For This Position EEO Statement We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Other Duties Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice. Indeed Flex