Media and Content Coordinator

Benefits:

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

This job is Full Time and Onsite Only (not remote work)

AXL Advanced is seeking a highly organized, self-starter Media & Content Coordinator to support and help grow the media, content, and communications efforts behind the AXL brand.

This is not an entry-level social media position and we will only be looking at candidates with tactical / outdoor gear industry experience.

Full-time

Onsite only in Wylie, Texas

Not remote

Not an entry-level social media-only role

Best suited for someone with tactical/outdoor/firearms industry familiarity

A hands-on content, launch support, website, email, and social media execution role

This role focuses on helping coordinate, organize, publish, and execute content across AXL’s website, newsletters, social media platforms, product launches, and marketing initiatives. The ideal candidate understands modern digital marketing, tactical gear & firearms culture, and how to keep content organized, engaging, and moving on schedule in a fast-paced environment.

This position works closely with leadership, design, and operations teams to support content creation, launch execution, social engagement, and brand consistency across platforms.

Responsibilities

Media & Content Support

Maintain and help execute a forward-planned media and content calendar tied to launches, promotions, and company goals

Assist with organizing, scheduling, and publishing content across Instagram, Facebook, TikTok, YouTube, X, Twitch, email, and other platforms

Help keep launches, campaigns, and content organized and on schedule

Generate engaging content that supports brand awareness and customer engagement

Help develop short-form video content for Instagram, Facebook, TikTok, X, and YouTube Shorts while supporting larger YouTube content initiatives

Assist with content organization systems, templates, workflows, and publishing processes

Website & Email Support

Coordinate with website and Shopify teams to keep product pages, launch assets, collections, and promotional content updated

Assist with newsletters, promotional emails, launch announcements, and automated email flows

Help maintain consistent messaging and branding across website, email, and social platforms

Support launch preparation by helping organize media assets, links, and promotional materials

Social Media & Community Engagement

Help grow AXL’s digital presence and community engagement

Monitor trends, tactical industry conversations, and social engagement

Interact with customers through Instagram DMs, comments, story replies, and other social media channels

Help foster positive relationships with customers, creators, influencers, and industry homies within the tactical and firearms community

Assist with creator collaborations, social engagement, and community interactions

Advertising & Agency Coordination

Assist with communication and coordination between AXL and external marketing/advertising agencies

Help organize promotional timelines, launch schedules, and creative deliverables

Assist with gathering campaign notes and feedback when needed

Qualifications

Highly self-motivated and able to work independently

Strong organizational and project management skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Strong written and verbal communication skills

Experience with social media management, content coordination, or digital marketing

Familiarity with Shopify or similar eCommerce platforms

Experience with email marketing platforms such as Klaviyo preferred

Understanding of modern social media trends and short-form content

Tactical, firearms, military, and outdoor industry familiarity required

Strong attention to detail and follow-through

Willing to help shoot photos/video content and assist with editing when needed

Preferred Skills

Photography, videography, or editing experience

Adobe Creative Suite familiarity

Experience with content calendars and marketing workflows

Understanding of SEO, analytics, and digital advertising

Additional Information

Full-time onsite position in Wylie, Texas (75098)

Some travel, trade shows, range events, and industry events may be required

Employee discounts and industry access available after 90 days

Medical, Dental, and Vision after 60 days

401k with company match after 1 year

PTO after 90 days

Application Requirements

Please include:

Resume

Portfolio and/or examples of previous work

Instagram, YouTube, TikTok, or other social accounts managed

Examples of photo/video/content work if available

Portfolio examples may also be emailed to: View email address on click.appcast.io