Developer Advocate, Growth

Developer Advocate, Growth

Location: Minneapolis, US

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong. We're looking for a Developer Advocate, Growth for a hybrid position in Minneapolis, Minnesota.

Vaisala Xweather brings weather intelligence to decision-makers in every weather-sensitive business. By combining local sensor data with advanced AI predictions, we deliver precise and actionable weather insights. We transform weather challenges into opportunities and build resilience against severe weather and climate change. Build with weather. Show developers why it matters. Developers don't like marketing. We know that. So this role isn't about writing fluffy campaigns or pushing product messaging. It's about building things developers actually care about, sharing useful code, and meeting the community where it already lives. At Vaisala Xweather, we provide APIs and developer tools that deliver real-time weather, lightning, and environmental intelligence. Developers use our Weather APIs and Maps SDKs to build everything from logistics systems to energy trading tools to outdoor safety platforms. We're looking for a developer advocate who can bridge the gap between code and adoption. Someone who can write code, create tutorials, and participate in developer communities while also understanding how technical marketing actually drives product growth. If you enjoy building demos, sharing useful code, and experimenting with how developers discover tools, this role will suit you.

What's My Role?

Build things developers actually use

• Create code recipes, examples, and starter projects using the Xweather API and Maps product
• Build demo apps that show real-world use cases for weather intelligence
• Publish tutorials and walkthroughs that developers can actually follow
• Show, don't sell
• Create technical tutorials, demo videos, blog posts, and developer-focused guides
• Publish content that developers would bookmark rather than scroll past
• Focus on solving real problems developers face
• Go where developers already are
• Participate in developer communities such as GitHub, Reddit, Hacker News, and Dev.to
• Answer questions and share examples, from a developer to developers
• Build credibility by contributing useful content first
• Track adoption and developer behavior across onboarding and docs
• Run A/B tests on developer onboarding, docs, and landing pages
• Work with product and marketing on CRO, analytics, and CRM integrations
• Be the developer voice internally
• Work closely with product and sales
• Bring developer feedback back to the team
• Help improve developer experience and onboarding

What Will You Bring?

You don't need to be a full-time software engineer, but you should be comfortable building things. Experience as a developer, technical marketer, or developer advocate Ability to build small projects and code examples Experience with APIs, SDKs, or developer platforms Comfort creating technical tutorials and demos Familiarity with developer communities (GitHub, Reddit, Dev.to, Hacker News) Knowledge of developer growth metrics and analytics Familiarity with MCP (Model Context Protocol) and how AI agents and LLM-based tools consume APIs Practical understanding of how developers are using AI tooling, and how this shapes API discovery and adoption patterns

Nice to Have Experience with mapping, geospatial tools, or data APIs Experience from the weather industry Experience creating technical videos Experience building or documenting MCP-compatible integrations is a plus

This role is NOT Traditional product or growth marketing Campaign management Social media management This is a builder role. You'll ship code, tutorials, and experiments that help developers adopt our platform. What you'll work on Weather APIs used in thousands of applications worldwide Real-time lightning detection and environmental data streams Maps and visualization tools developers embed in their apps Weather is becoming one of the most important data layers in modern software. You'll help developers actually use it.

ANTICIPATED SALARY RANGE: $95,000 - $120,000 base salary with our annual Xweather STI bonus plan ( on top of base compensation ). Salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Additionally, we offer our employees a competitive benefits package which is outlined below.

Our benefits package includes: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, a variety of voluntary benefits programs, fitness reimbursement, Employee Assistance Programs, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.

To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a complete background check prior to an offer being extended. As a federal contractor, Vaisala reserves the right to enforce government mandated vaccination requirements for its employees. EOE V/D Vaisala is proud to be an Equal Opportunity Employer and is committed to providing equal employment opportunity for all persons in all facets of employment. All qualified applications will receive consideration for employment without regard to any legally protected status. Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at View phone number on click.appcast.io or by email at View email address on click.appcast.io.