Digital/ Web Strategy Lead

Digital Strategy Lead

The Digital Strategy Lead shapes and advances the organization's vision for impactful, mission-driven digital experiences and directly drives Marketing's growth goals. The candidate will lead a digital discipline with a focus on the public web experience, its content, tools, underlying platform, inclusive, and engaging interactions for donors, foundations, and the broader prospect community. While web experience is a prime focus, other parts of the digital ecosystem are also in scope as oversight. As a connector, you will be responsible for consultation and alignment between digital strategy, customer experience teams, and the product manager of digital experience.

Duties and Key Responsibilities

• Lead the vision and roadmap for the web presence, focusing on storytelling, engagement, and clear calls to action for sign-ups, contributions, and digital self-service.
• Influence web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
• Advance web content, SEO, and findability practices to maximize reach, transparency, and relevance for supporters and stakeholders.
• Champion the use of analytics, personalization, and emerging web technologies (particularly CMS but inclusive of MarTech stack) to enhance engagement, efficiency, and mission delivery.
• Partner with Marketing colleagues, IT, client services, product, and customer experience teams to integrate shared digital insights and best practices.
• Lead strategy and organize resources to effectively collaborate with a cross-functional team of web product owners, designers, content strategists, and platform leads.
• Define and track digital growth goals in partnership with customer and digital experience teams. Accountable for the success of those goals as it relates to Marketing objectives.
• Oversee the digital ecosystem inclusive of marketing automation, Search, demand generation (attribution focused), paid, and social.
• Govern and evolve web assets to ensure alignment with the organization's mission, brand, and impact objectives.
• Serve as a trusted advisor to senior leadership on web strategy, performance, and digital innovation in support of the mission.

Skills, Qualifications and Experience

• 8+ years in web strategy, web product management, or digital marketing leadership roles. Vision-driven leadership style with visioning that translates to organizational goals.
• Experienced in strategy setting and delivering roadmaps that yield buy-in across the business.
• Preferably in financial services, wealth management, non-profit, or social impact sector.
• Proven success managing large-scale web ecosystems (MarTech stack) and digital transformation initiatives for mission-driven or financial services-based organizations.
• Demonstrated experience building and leading teams across web, search, marketing automation, and paid media.
• Strong understanding of web platforms (CMS, analytics, personalization, SEO, and on-site search).
• Track record of delivering measurable outcomes in engagement, usability, and operational efficiency.
• Familiarity or certifications within Agile SAFe disciplines (writing epics, features, stories) with the ability to adjust to other methodologies e.g. SWAT/Pizza teams.
• Highly skilled in communications and storytelling (simplifying complexity) with the ability to influence without authority.
• Sound collaboration skills to bring executives, peers, and teams through the vision-to-execution journey and educating the organization in how excellence appears as a digital practice.
• Builds frameworks that balance creativity, speed, compliance, and stewardship of resources – delivering against governance goals.
• Stays ahead of emerging web trends, platforms, and applications relevant to the non-profit sector.