Advertising Manager

Advertising Manager

The University of Southern Mississippi is currently accepting applications for the position of Advertising Manager.

Position Details


Location
Hattiesburg


118 College Drive
Hattiesburg, Mississippi, 39406-0001
United States


Division
University Communications


Position Type
Staff


Employment Status
Full Time


Grant Funded
No


Salary Range
50,000.00 - 55,000.00


Pay Grade


E10

Posting Close Date
Open Until Filled


Special Instructions to Applicants Applicants must submit the following:
Resume
Cover letter clearly connecting your experience to the responsibilities of this position.
A brief example (1-2 pages) describing one paid digital campaign you personally managed, including the campaign objective, platforms used, your role in execution and optimization, and measurable results.

Applicants must be currently authorized to work in theUnited States on a full-time basis without the need for visa sponsorship. TheUniversity will not sponsor applicants for work visas (e.g., H-1B).
Job Summary
TheAdvertising Manager executes the University's paid media efforts by translatingoverarching marketing strategies into effective advertising plans acrossdigital and traditional channels. This role manages the full lifecycle of paidcampaigns, from technical setup and budget deployment to ongoing optimizationand performance analysis, ensuring institutional objectives are achieved withprecision, efficiency, and measurable impact.
Primary Duties and Responsibilities

1. Develops advertising plans by translating overarching marketing strategies into detailed paid media tactics aligned with institutional goals and established budget parameters.
2. Builds, launches, and manages paid media campaigns across search, social, video, and other digital and traditional channels, ensuring technical accuracy, platform compliance, and timely deployment.
3. Monitors and optimizes campaign performance daily, making real-time adjustments within established budget guardrails to maximize efficiency, reach, and return on investment.
4. Analyzes and interprets advertising data, evaluating campaign effectiveness, identifying performance trends, and preparing reports on spending, engagement, and outcomes to inform future strategy.
5. Coordinates advertising initiatives across teams, managing timelines and collaborating with design, web, video, and social media teams to ensure creative assets are optimized and aligned with platform specifications and campaign objectives.
6. Maintains current knowledge of paid media trends, platform updates, and emerging technologies
7. Performs other duties as assigned.

Minimum Qualifications Bachelor'sdegree from an accredited college or university in business, advertising,marketing, communications, public relations, or related field; and two (2) yearsof experience in digital advertising, including hands-on experience with planning,executing, and optimizing paid search campaigns along with professionalexperience managing a budget.

Knowledge, Skills & Abilities

• Excellent written and verbal communication skills
• In-depth knowledge of marketing and advertising
• Ability to understand and translate technical specifications for ad creative
• Ability to be highly accurate with budget tracking
• Working knowledge of a wide-range of communication channels, including traditional and digital media
• Excellent organizational skills
• Ability to work individually with minimal supervision and as part of a team in a collaborative work environment
• Ability to complete occasional day travel to other locations as needed to fulfill job responsibilities
• Ability to synthesize information and express complex information concisely
• Ability to aptly apply concepts such as fractions, percentages, ratios, and proportions to practical situations
• Ability to define problems, collect data, establish facts and draw valid conclusions

Preferred Qualifications Experiencemanaging campaigns across a variety of platforms such as Google, Meta,LinkedIn, Spotify, and OTT platforms. Experience with Google Analytics 4.

About The University of Southern Mississippi
Since our founding in 1910, The University of SouthernMississippi has remained dedicated to preparingstudents for success. We deliver programs to more than 13,000 studentsin Hattiesburg and Long Beach, at teaching and research sites across theMississippi Gulf Coast, as well as online. Weare a community-engaged Carnegie R1 university, earning distinction as one ofthe nation's leading research institutions.

Southern Miss is known for pioneering work inpolymer science, ocean science, spectator sports safety and security, and bringinglanguage to children with communication disorders. We are also a nationalleader in a broad range of disciplines, including cybersecurity, hydrography,nutrition, aquaculture, kinesiology, and economic development, among others.


We produce graduates ready to enterfields that are leading the way in emerging technologies through programs suchas computer engineering, information technology, and ocean engineering. We're developing the next generation ofbusiness leaders, while also responding to critical workforce shortages byproducing skilled professionals in education and nursing. With a tradition ofexcellence in the arts, we are one of only 36 public institutions in the nationaccredited in four major areas of the arts. Home to the Golden Eagles, ourstudent-athletes compete in 17 NCAA Division I sports. With a culture marked by passion andpersistence, Southern Miss is delivering graduates who are ready for life. For more information, visit

The University of Southern Mississippi is an equal opportunity employer, and all qualified applicants will receive consideration for employment. EOE/VETS/DISABILITY.