Associate Manager, Performance Analytics

Associate Manager, Performance Analytics

New York, United States

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview: The Associate Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level. This role will be optimizing budget allocations and driving actionable insights to support Unilever's business priorities. This role collaborates closely with cross-functional teams and external partners to ensure robust measurement standards and continuous improvement in analytics methodologies.

Key Responsibilities:

• Model Validation & Approval: Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics
• Data Quality & Troubleshooting: Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes
• Budget Optimization & Forecasting: Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation
• Critical Analysis: Conduct analyses to determine saturation points, optimal investment by platform, and the impact of incremental or budget cuts, providing recommendations for maximizing ROI.
• Measurement Solutions Evaluation: Assess new measurement solutions and vendor offerings, vetting methodologies to ensure alignment with Unilever's standards and business objectives.
• Feature List Management: Analyze and approve feature lists, prioritizing enhancements based on evolving business needs.
• Stakeholder Engagement: Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.

Skills and Experience:

• 3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
• Strong skills in statistical analysis
• Bachelor's degree required, advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
• Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• CPG experience highly preferred.
• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Life at WPP Media and Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to for more details.

US Pay Range

$60,000 - $140,000 USD