Social Media Specialist

Social Media Specialist

The University of Dubuque is a growing faith-based University that is seeking a Social Media Specialist. The University of Dubuque offers a competitive wage and an excellent benefits package including tuition remission, paid holidays, vacation and sick time, and a retirement match.

Position Summary:

The Social Media Specialist develops and executes engaging social media strategies that enhance the University of Dubuque's visibility and authentically showcase the University to prospective students, current students, alumni, and stakeholders. This position creates and manages multimedia content, collaborates with campus constituents, maintains the social media calendar, monitors analytics and engagement, and supports campaigns across current and emerging platforms. The ideal candidate is a creative, collaborative communicator with strong digital content skills and the ability to manage multiple priorities in support of the University's mission.

Primary Responsibilities:

• Develop and execute a comprehensive and creative social media strategy that enhances UD's visibility and showcases the University to prospective students and stakeholders
• Reach out and collaborate with key campus constituents to establish and drive user-generated content to authentically amplify UD's online voice
• Collaborate with the Office of University Relations' team to ensure social media strategies align with other marketing and communication efforts and department initiatives
• Manage a robust social media calendar of consistent social media features along with campaign initiatives that utilize current as well as emerging social media platforms and tactics to support strategies and initiatives
• Follow and evaluate engagement metrics across all platforms to assess the effectiveness of content types and campaigns to help inform future strategies
• Proficient in photography and videography to create content that reflects authentic storytelling
• Help to monitor social media communication traffic and responding to timely requests and inquiries
• Perform other duties as assigned in support of the University's Mission, especially during peak activity times for campus events

Position Skills and Abilities:

• Proficient and knowledgeable in all areas of social media strategies, development, and implementation - especially in a higher education setting
• Identify key contributors and working with a wide variety of constituents in building and maintaining that communication network
• Ability to establish and maintain short-term and long-term strategies
• Ability to monitor and assess social media analytics
• Proficient with digital devices to help with content creation
• Ability to communicate messages, ideas, and information effectively
• Superior judgement and interpersonal skills in working seamlessly and effectively with the campus community in partnership with vendors and campus departments

Requirements:

• Bachelor's degree Required, Graduate degree Preferred
• 1+ years of social media experience and 2+ years in related fields is preferred
• Familiarity with a University environment is preferred
• Ability to work creatively and multi-task
• Proficient with related software such as Adobe Creative Suite, and other relevant social media management software to support content calendar planning, and engagement strategies
• Flexibility with schedule is important to attend some evening and weekend events