Senior Product Marketing Manager - Rocket Pro/B2B

Senior Product Marketing Manager

As a Senior Product Marketing Manager for Rocket Pro, you are the connective tissue between Product, Business, and Integrated Marketing Communications—translating complex technology capabilities into compelling narratives that drive broker adoption and market differentiation. You will partner directly with VPs, senior executives, and directors to build and execute a disciplined, product-led go-to-market strategy from the ground up. Your strategic thinking, executive credibility, and ability to operate with autonomy across cross-functional teams will position Rocket Pro's technology solutions as category leaders in the broker ecosystem. You will drive measurable impact through packaging, positioning, competitive differentiation, and partnership activation.

About the Role

• Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
• Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
• Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
• Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
• Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
• Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
• Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.

About You

Minimum Qualifications

• 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy.
• Bachelor's degree in marketing, business, or related field (or equivalent competency).
• Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development.
• Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences.
• Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives.

Preferred Qualifications

• Experience in financial services, fintech, or B2B SaaS environments.
• Track record of launching and scaling product-led go-to-market programs from conception to market impact.
• Expertise in market research, competitive intelligence, and positioning frameworks.
• Experience managing cross-functional partnerships and influencing without direct authority.
• Knowledge of broker and partner ecosystems and channel marketing strategies.

What You'll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

About Us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.