Director of Marketing and Communications

Director of Marketing and Communications

Salary Range $85,000.00 - $95,000.00 Salary Position Type Full Time

Overview

TITLE: Director of Marketing and Communications STATUS: Full-Time, Year-Round LOCATION: In-Person or Hybrid; must live within 1 to 2-hour driving distance of Jacob's Pillow. Regular on-site presence is required year-round to support programming across all seasons - Including Fall and Spring programming - and intensifies to daily in-person work during the Festival season (June-August). REPORTS TO: Chief Marketing Officer DEPARTMENT: Marketing SUPERVISES: Digital Marketing Manager, Digital Marketing Coordinator, Audience Development Manager, Social Media Manager, Public Relations and Communications Coordinator COMPENSATION: $85,000 - $95,000 (Less applicable tax withholdings) BENEFITS: Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program. HOURS : The schedule fluctuates year-round and may require night and weekend hours and travel, including in support of Fall and Spring programming. The Festival season (June–August) operates on a six-day schedule; if a sixth day of work is required, it is compensated with equivalent comp time before the end of the Festival season. SUMMER ONLY: Three meals a day, free access to classes, performances, talks, and studio space (pending availability). Jacob's Pillow is in a transformational moment as an organization. While our world-renowned festival, school, archives, and community programs continue to thrive, in the summer of 2025 we opened a new theater dedicated to the future of dance and we are making a strategic investment in expanding our year-round model and digitally reaching audiences beyond our campus. As we do so, there is a critical need to widen and diversify our in-person and online audiences — across race, ethnicity, culture, language, age, and geography —, as well as strengthen our revenue strategies. We understand these as one strategy, not two: the Pillow's future audiences — and its earned-revenue future — depend on becoming an institution that more communities recognize as theirs. The Director of Marketing and Communications will play a critical leadership role in advancing Jacob's Pillow's audience, revenue, and institutional goals. Working closely with and reporting to the Chief Marketing Officer (CMO), this position is responsible for translating organizational priorities into effective strategies, plans, budgets, systems, and campaigns. The Director leads the day-to-day operations of the Marketing Department, supervises year-round and seasonal staff, develops recommendations and solutions, and ensures the successful execution of marketing, communications, public-relations, audience-development, and revenue-generating initiatives. Success in this role requires a high degree of initiative, ownership, and collaboration, with the ability to identify opportunities, develop recommendations, solve problems, and lead execution in alignment with organizational priorities.

Responsibilities

Priorities:

• In partnership with the CMO, lead the development of a comprehensive, multi-channel marketing and communication strategy, overseeing implementation and ensuring alignment with organizational goals.
• Translate organizational priorities into actionable plans, budgets, staffing recommendations, systems, workflows, and measurable outcomes.
• Develop strategies for in-person and online audience growth and diversification using CRM analytics, social media insights, and market trends, including disaggregated audience data that tracks who the Pillow is reaching, welcoming, and retaining.
• Design and lead multicultural marketing as a core audience-development and revenue strategy — including culturally specific campaigns, multilingual and in-language content, community-trusted media channels, and authentic, sustained engagement with Global Majority communities, artists, and audiences.
• Create and refine audience goals and revenue strategies, leading cross-functional teams in ongoing implementation and improvement efforts.
• Lead, coach, and develop year-round and seasonal marketing staff while creating the systems, processes, and accountability structures necessary to achieve departmental goals.

Lead:

• Supervise institutional voice and style, ensuring consistency across all public-facing marketing and communication materials.
• Establish departmental priorities and manage the allocation of marketing and communications resources across Jacob's Pillow's key departments, including Programming, The School, Community Engagement, Philanthropy, and the Archives.
• Manage the marketing and communications budget and realize sales goals.
• Lead marketing and communications reporting efforts, providing analysis, recommendations, and insights that support organizational decision-making.
• Manage key vendor relationships and needs — with intentional diversification of the vendor and agency roster to include multicultural, community-based, and BIPOC-owned media and creative partners
• Lead the development and execution of integrated communications and public-relations strategies that strengthen institutional visibility, support audience-development and revenue goals, and ensure alignment across earned media, digital marketing, content, and promotional efforts.
• Manage hiring process and review for FTE, seasonal staff, and interns within the Marketing Department.
• In partnership with the CMO, develop and manage collaborative partnerships to increase reach and community impact – including local cultural organizations, culturally specific community organizations, multicultural and community media, and global strategic partnerships.
• Champion cultural fluency across all public-facing content, ensuring that materials referencing identity, culture, or community complete the Pillow's Cultural Fluency Review process before publication, and building the team's capacity for culturally responsive imagery, language, and storytelling.

Oversight:

• Oversee digital marketing and communication efforts, including email newsletters, organic social media, and digital advertising campaigns.
• Oversee day-to-day management of the organization's website and its interface with other public-facing digital platforms
• Oversee the execution of print and digital materials for communications, marketing, and advertising efforts, ensuring they adhere to strategic goals and timelines.
• Oversee public-relations strategy and execution, including media relations, press planning, messaging, and communications efforts, ensuring alignment with institutional priorities, audience-development goals, and revenue objectives.
• Oversee audience engagement efforts across programming to grow and diversify Jacob's Pillow's base in-person and online, measuring progress against audience-diversification and revenue goals.
• Partner with the Director of Patron Services to develop ticketing strategies, promotional plans, audience reporting frameworks, and revenue-growth initiatives.

Support:

• Support fundraising efforts of the Philanthropy department through member/donor communications, invitations to private events, and appeals.
• Define target audiences and goals related to artistic programming.
• Support outreach and recruiting efforts for The School at Jacob's Pillow.

Qualifications

REQUIRED QUALIFICATIONS

• Bachelor's Degree in marketing or equivalent combination of education, commensurate abilities, and professional experience.
• Minimum 7 years of arts marketing and communications experience, with at least 3 years in a management position.
• Demonstrated success developing integrated marketing and communications campaigns that align earned media, digital marketing, content strategy, audience development, and revenue objectives.
• Demonstrated multicultural marketing experience — designing and executing campaigns that authentically reach, grow, and retain culturally diverse audiences, with measurable audience and revenue results.
• Cultural competency in audience development: understands how marketing choices — imagery, language, channels, pricing, and partnerships — include or exclude communities, and how to build trust with audiences an institution has not historically served.
• Prior experience leading and motivating successful teams.
• Proven written and verbal communication skills.
• Passion for and understanding of dance and its many forms.

PREFERRED QUALIFICATIONS

• Prior experience working with leadership staff to advance institutional goals and branding standards preferred.
• Prior experience creating ticket sales projections and managing revenue maximization and pricing strategies preferred.
• Experience in monetizing digital platforms preferred.
• Prior experience working with dance presenters or other arts organizations is preferred.

KNOWLEDGE, SKILLS & REQUIREMENTS

• Must be self-motivated with a passion for meeting and exceeding goals.
• Strong strategic and operational thinker with the ability to translate goals into plans, systems, budgets, and measurable outcomes.
• Highly organized with strong project-management, prioritization, and collaborative problem-solving skills.
• Demonstrated ability to independently develop recommendations, plans, budgets, and solutions while working collaboratively with senior leadership to advance organizational goals.
• Comfortable operating in a dynamic environment where priorities evolve and opportunities emerge quickly, exercising sound judgment while balancing strategic objectives with operational realities.
• Resilient, adaptable, and resourceful