Lead Digital Customer Growth

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. About the Role Overall Purpose: Drive digital customer growth across AT&T's consumer and business digital ecosystem. We are seeking a commercially-minded digital leader who combines P&L ownership, category merchandising expertise, and deep understanding of web performance to drive measurable growth across AT&T's digital ecosystem. This role owns the end-to-end performance of digital channels, including traffic, conversion, merchandising, and customer experience—ensuring the site and app function as high-performing “digital storefronts” that maximize revenue, engagement, and customer lifetime value. You will partner across marketing, product, technology, and analytics teams to optimize how customers discover, evaluate, and purchase, while continuously improving site performance, merchandising strategy, and digital conversion. Responsibilities Digital P&L Ownership & Commercial Performance Own and optimize digital channel performance with a focus on revenue growth, conversion, and customer value Manage key business levers including traffic, merchandising, pricing/offer positioning, and conversion optimization Translate performance data into actionable strategies that improve digital sales, attach rates, and cross-sell/upsell outcomes Drive accountability across teams for delivering measurable digital business impact Category Merchandising & Digital Storefront Strategy Lead category merchandising strategy across web and app—ensuring products, offers, and experiences are optimized to drive engagement and conversion Define how products and services are presented, prioritized, and personalized across customer journeys Partner with product and marketing teams to align launch strategies, offer placement, and promotional visibility Continuously optimize digital shelf strategy based on performance insights, demand signals, and customer behavior Demand, Traffic & Acquisition Optimization Own digital demand strategy across channels, including SEO, affiliate partnerships, and digital acquisition ecosystems Ensure traffic is high-quality, intent-driven, and aligned to conversion pathways Partner with marketing to connect campaign investment with on-site experience and conversion performance Continuously optimize funnel performance from entry to navigation to purchase Customer Journey & Conversion Experience Design and optimize end-to-end customer journeys with a strong focus on conversion, ease of purchase, and cross-product engagement Leverage customer insights and behavioral data to ensure the right products, content, and offers surface at the right time Drive initiatives that improve buy flows, cart experience, cross-sell, and digital self-service adoption Advocate for customer-first experiences while balancing commercial outcomes and operational scalability Web Performance, Technology & Innovation Own site and app performance in partnership with technology teams, focusing on speed, reliability, and conversion impact Identify friction points in the digital experience and lead efforts to improve load times, navigation, and transaction success Champion a test-and-learn culture, using experimentation to drive continuous improvement Explore and scale personalization and AI-driven experiences to enhance merchandising and customer engagement Leverage advanced analytics to monitor traffic, conversion, merchandising effectiveness, and customer behavior Translate data into clear insights that inform business decisions, digital strategy, and prioritization Build a culture of data-driven decision-making and performance accountability Partner with analytics teams to create dashboarding and measurement frameworks tied to business outcomes Qualifications Proven experience owning or influencing digital P&L, revenue, or eCommerce performance. Strong background in category merchandising, digital storefront strategy, or product-led growth. Deep understanding of web performance, conversion optimization, and customer journey design. Track record of partnering across marketing, product, technology, and analytics in a matrixed environment. Experience leveraging data and experimentation to drive measurable digital growth. Executive presence with the ability to influence cross-functional stakeholders and drive alignment. Education / Experience Bachelor's degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. AT&T is committed to diversity and inclusivity in the workplace. Compensation Our Lead Digital Customer Growth earns between $143,800 - $215,800 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits 401(k) plan Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone Call to Action If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! #J-18808-Ljbffr