Insomniac - Merchandise & Content Marketing Manager

Merchandise & Content Marketing Manager

WHO ARE YOU? Do you enjoy dance music & fashion? Do you excel at marketing and strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance & fashion cultures with a love of the marketing space. Is this you? Read on…

WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

The Role

The Merchandise & Content Marketing Manager is responsible for leading the development, execution, and optimization of integrated marketing strategies that drive merchandise growth while amplifying Insomniac's broader music, artist, and cultural storytelling.

Sitting within the Product Team, this role owns the intersection of commerce and content—building marketing frameworks that connect merchandise, music releases, festivals, and cultural moments into cohesive, high-impact campaigns. This individual operates with a high degree of autonomy, sets vision for cross-channel storytelling, and ensures strategies are effectively executed from concept through delivery.

This role serves as a cross-functional leader, partnering closely with Records, Radio, Festivals, Brand Strategy, and Creative to influence direction, align priorities, and drive execution across the organization. In addition to leading campaigns, this role is responsible for managing and developing talent, fostering a high-performing team culture, and elevating marketing standards across the business.

This role reports to the Head of Fashion & Apparel. This position is hybrid.

Responsibilities

Strategy & Leadership

• Own and evolve the Merchandise Marketing and Content strategy, aligning with overarching brand, artist, and business objectives
• Define and lead the marketing go-to-market (GTM) vision across product launches, music releases, and cultural moments
• Operate as a cross-functional leader, aligning stakeholders across Records, Radio, Festivals, and Brand Strategy
• Influence and drive strategic direction while ensuring executional excellence across all campaigns
• Identify new opportunities at the intersection of merchandising, music, and fan engagement

Campaign Development & Execution

• Lead the development of integrated, multi-channel campaigns across merch, music, and experiential touchpoints
• Manage end-to-end execution of campaigns-from concept through delivery-ensuring timelines, budgets, and KPIs are met
• Drive storytelling that connects product to artist, music, and culture in meaningful ways
• Lead experiential marketing initiatives and ensure content capture is maximized for digital amplification
• Maintain and optimize the marketing GTM calendar across all product and content initiatives

Content & Channel Ownership

• Manage content strategy and distribution across social, email, web, and emerging platforms
• Ensure cohesive editorial direction that reflects Insomniac's voice, artists, and community
• Guide the development of content that moves beyond transactional marketing into cultural storytelling
• Partner with creative teams to elevate the quality and impact of all outputs

Cross-Functional Execution

• Drive alignment and accountability across departments to ensure campaigns are executed seamlessly
• Act as the connective tissue between merchandising and music, ensuring both sides are integrated and mutually reinforcing
• Collaborate with internal teams and external partners to bring campaigns to life at scale
• Proactively remove blockers and ensure execution stays on track

Team Leadership & Development

• Manage, coach, and develop team members, fostering growth, accountability, and creative excellence
• Establish clear workflows, processes, and standards to improve team efficiency and output
• Provide mentorship and guidance across marketing disciplines, including strategy, content, and execution
• Build a culture of ownership, innovation, and continuous improvement

Performance & Optimization

• Define success metrics and KPIs across campaigns and channels
• Analyze performance data to inform strategy, creative direction, and future campaigns
• Continuously test, learn, and optimize marketing approaches
• Stay ahead of trends in music, culture, fashion, and digital marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 6-8+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
• Proven experience leading integrated marketing strategies and campaigns from concept through execution
• Strong leadership experience managing and developing teams
• Demonstrated ability to influence cross-functional stakeholders and drive alignment
• Deep understanding of the intersection between commerce, content, and culture
• Strong experience building multi-channel marketing plans across social, digital, editorial, and experiential formats
• Experience producing and scaling experiential marketing strategies tied to content capture
• Proven ability to operate independently while managing multiple priorities in a fast-paced environment
• Strong analytical mindset with experience using data to inform strategy and creative decisions
• Expertise in digital platforms, analytics tools, CRM systems, and emerging media
• Highly organized with strong project management and operational execution skills
• Creative thinker with the ability to translate vision into actionable plans

Work Environment

• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations
• Must be able to work in open concept office space

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of