Product Marketing Lead

Product Marketing Lead

We're looking for a Product Marketing Lead to own product marketing at Directus and serve as the bridge between product development and revenue generation. You'll lead how we position what we sell, how we segment our target customer base, how we run go-to-market, and how customer and market intelligence gets fed back into the roadmap.

Directus is our established product, the collaborative backend with an active community that developers adopt for various projects. Monospace is our new product, a governed API layer that lets every app, person, and agent work with enterprise data where it already lives, without moving or copying it.

This is a builder role, and you'll get to directly influence how we evolve our offering and related go-to-market execution from a project level power tool into an organization-wide necessity. You'll own positioning and messaging for both products, but the majority of your efforts initially will go into Monospace. As the product is coming out of stealth mode, the work is in testing the messaging, refining the personas, building out enablement, and scaling what proves out in go-to-market.

What You'll Do

• Own Monospace GTM: Define and refine what Monospace is, who it's for, and why it matters. You understand the product deeply, research the market to know where Monospace fits, and use those insights to enable and inform the go-to-market teams to generate pipeline for the product.
• Learn the Enterprise Buyer: Research and engage with the different buyer personas, analyze sales calls, and run win/loss analysis to sharpen our ICP and build buyer persona and buying committee intelligence that both sales and product work from.
• Set the Message for Both Products: Write the core story of what the company is, what each product does, and why it matters in language that works for developers and business buyers alike. Keep the narrative consistent across every touchpoint.
• Build the Proof: Work with customer-facing teams to turn customers into references and case studies, manage and own our presence on review sites like G2, and make material like our security documentation easy to find and easy to defend in a deal.
• Run Launches: Lead launches and feature releases across both products, set pricing and packaging, and define how we measure commercial success and act on the data we have.
• Help Sales Sell: Reps carry both products and two very different buyers. Build the narrative, battle cards, discovery questions and objection handling that let them effectively create and manage deals for both products.
• Make Us Easy to Find: Own the core messaging on our website and guide content creation. While you don't own content or SEO/AEO, you inform positioning, messaging, and keyword strategy to ensure that the products show up accurately when people do related research online.
• Shape the Product Roadmap: Work closely with Product Management, bringing the customer's perspective into roadmap decisions.

What We're Looking For

• Experience with Technical Enterprise Buyers: You've marketed infrastructure, data, or developer-adjacent products to enterprise committees with multiple stakeholders involved.
• Builder Mentality: You can build a case with no analyst quadrant, thin initial references, and a category that isn't fully defined yet. You're motivated by the challenge of building a lot of the product marketing fundamentals from the ground up; building the rails while riding the train.
• Curiosity: You'll quickly get your hands on to learn our products and the market on your own, proactively ask questions until you've built a deep understanding of the technology, and turn that detail into value props and stories that land with both developers and executives alike.
• A Strong Point of View: You know what makes product marketing work for technical products, and you can build an organized, scalable system for how we talk about the products everywhere.
• Strong Organizational Skills: Detail-oriented and able to keep many people on track across a launch or an important cross-functional project, hitting deadlines without things falling through the cracks. Able to work on multiple competing initiatives in parallel.
• Willingness to Do the Work Yourself: You're glad to write things yourself, create skills or agents for the teams, dig into data, or run a project directly when needed, not just set strategy from a distance.
• Strong Communication: Great with people, able to speak up for what customers need, and able to work with people from all across the business.
• Reliance on Data: You use tools and feedback loops, like studying why deals are won or lost and how people actually use the product, to find insights and improve the experience.

What We Offer

• High-impact work on a widely used enterprise platform powering modern applications and AI systems
• A small, global team where you can make a meaningful impact and shape product and company direction
• Cross-functional collaboration in a remote-first environment with flexible working hours
• Competitive compensation, benefits, and equity participation
• Opportunities to grow your career and take on increasing responsibility

Company Overview

Directus is the collaborative data platform for builders and AI. We give developers, business teams, and AI agents a shared foundation to connect, model, manage, and deliver trusted data across applications and systems, with the flexibility, governance, and developer control that enterprises need.

Built as an open data layer for SQL databases, Directus expanded with Monospace to connect all data sources across an enterprise, where the data lives, and to serve as a governed foundation for every app, person, and AI agent.

Directus (Monospace) is a fast-growing, venture-backed company with a global community and a hands-on team where people wear multiple hats, work with autonomy, and have a meaningful influence on what we build.