Outside Sales Representative

Outside Sales Representative

At REIC Rentals, we don't just offer solutions - we engineer excellence. As a leader in delivering top-tier rental solutions across Construction, oil & Gas, Industrial, and Event sectors, we're seeking an Outside Sales Representative with the vision, tenacity, and drive to turn opportunity into impact. In this individual contributor role, you'll be at the forefront of our strategic growth, cultivating meaningful partnerships, expanding our customer base, and shaping the future of our business. You'll work alongside passionate professionals in sales, marketing, and product development to bring bold ideas to life - all while keeping the customer at the center of everything we do.

This Outside Sales Representative will cover the NW Wisconsin Territory.

REIC Rentals is a trusted full-service equipment partner supporting major projects across North America. With more than 55 locations, we serve customers in the Oil & Gas, Construction, Industrial, and Event industries. Our commitment to high-performance equipment, expert technical support, and innovative solutions helps our customers operate safely, efficiently, and successfully.

What You Will Do:

• Identify & Engage: Scout and pursue new project opportunities through research, outreach, conferences, and digital platforms.
• Build Partnerships: Forge lasting relationships with potential and existing clients to unlock long-term value.
• Drive Strategy: Design and execute business development initiatives aligned with our growth goals.
• Lead Negotiations: Craft compelling pricing proposals and contracts, and support executive teams during deal negotiations.
• Analyze & Optimize: Collaborate with finance and operations teams to monitor project performance and continuously improve outcomes.
• Support Marketing: Coordinate promotional efforts to amplify product visibility and customer engagement.
• Represent REIC: Attend trade shows and industry events to keep a pulse on market trends and build brand presence.
• Enable Sales: Partner with internal teams to deliver product demos, customer training, and smooth onboarding experiences.

What You Bring:

• 5-10 yrs + Proven success in sales or business development roles, with a focus on strategic growth and customer engagement in the equipment rental or related industries (construction, oil & gas, industrial or ag equipment manufacturing, etc.).
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities with experience in forecasting, pricing, and financial modeling.
• Proficiency with CRM systems, Microsoft Office Suite, and project management tools.
• Willingness to travel for client meetings, trade shows, and industry events.

Who You Are:

• You're results-driven, with a passion for turning insights into action.
• You thrive in a fast-paced, collaborative environment.
• You're a strategic thinker who sees the big picture - but also loves getting into the details.
• You build trust with clients and teammates alike, always keeping the long-term relationship in focus.

Why Join REIC Rentals?

• Competitive base pay + UNCAPPED commission
• Company vehicle, mobile phone and laptop
• Competitive Health, Vision, and Dental Benefits available for full-time employees & family members, 401K with match, paid life insurance and generous paid time off and company paid holidays.
• Growth-Focused Culture: We empower employees to take initiative and shape the future.
• Meaningful Impact: Your work directly contributes to our mission of innovation and excellence.
• Collaborative Team: Join a group of passionate professionals who support and challenge each other to do their best work.
• Career Development: We invest in your success through ongoing training, mentorship, and advancement opportunities.

Ready to create lasting impact?