Demand Generation Specialist

You, as the Demand Generation Specialist, will be highly organized and execution-focused. This role reports directly to the Sr. Director, Demand Generation & Growth Marketing, and provides critical hands‑on support to the demand generation strategists of the team. This is a workhorse role at the heart of our marketing operations. You will be the person who makes campaigns actually happen. From owning all email marketing in HubSpot to running the webinar program from set up to promotions, to pulling metrics, and supporting the digital marketing team with AEO/SEO projects & content. You will be the execution engine that keeps programs moving on time and on target. We are a forward‑thinking team that embraces AI tools to work smarter and faster. The ideal candidate is comfortable leveraging AI, whether for drafting email copy, summarizing performance data, or streamlining repetitive tasks, and is always looking for ways to use technology to do their best work more efficiently. This is the right role for someone who takes pride in delivering measurable impact, thrives on variety, loves marketing technology, and wants to grow their career within a high‑performing demand generation team at a category‑defining cybersecurity company. What You Will Do HubSpot & Email Marketing Own the end‑to‑end build and execution of marketing emails in HubSpot, with the support of Marketing Operations, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building Build and manage email nurture workflows and drip sequences under the strategist's direction Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce Webinar & Virtual Event Operations Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS Manage all webinar mechanics: registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day‑of coordination, recording management, and post‑event follow‑up sequences Partner with the Demand Gen Content Manager & Product Marketing to maintain an up‑to‑date calendar of upcoming webinars and execute accordingly to ensure seamless webinar promotion and attendee experience Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops Digital Marketing Support Provide hands‑on support to the Digital Marketing team on time‑intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets Use AI tools to speed up drafting, editing, and formatting of campaign assets Assist with paid media campaign operations across Google Ads and LinkedIn Campaign Manager as needed Reporting & Campaign Metrics Own the regular pulling and compiling of campaign performance metrics for the team, including leads by channel, email performance, webinar attendance, and pipeline attribution Assist with monthly and quarterly marketing and budget reporting for team members or senior leadership as needed Team & Strategist Support Serve as a reliable execution partner to the demand generation strategists and the Sr. Director, Demand Generation & Growth Marketing – taking direction well, flagging issues proactively, and delivering on time Learn our project management tool, Monday.com, to help team members manage campaign launches with content, design, and product marketing teams to ensure timely asset delivery and smooth campaign execution Take ownership of tasks end‑to‑end so strategists can stay focused on higher‑level planning and strategy Other duties as assigned What We Are Looking For 2-4 years of experience in marketing, demand generation, or marketing operations (internships and co‑ops count) Hands‑on experience with HubSpot (or similar marketing automation tool) – including email marketing, list setup, and reporting – preferred but not required Comfort working in Salesforce for lead management and reporting, or strong technical acumen to pick it up quickly Experience with webinar platforms such as Zoom Webinars or ON24 Comfortable using AI tools – our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks Exceptional attention to detail – you catch errors before they go out the door Strong ability to manage multiple projects and deadlines simultaneously without losing quality Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards Clear, professional written communication skills A proactive, no‑task‑too‑small attitude – you take ownership, follow through, and ask questions to keep learning and improving Ability to take direction from multiple stakeholders and prioritize effectively in a fast‑paced environment Genuine interest in cybersecurity or enterprise software Bachelor's degree in Marketing, Communications, Business, or related field – or equivalent experience Your Martech Stack You will work with these tools every day: HubSpot – email, automation, workflows, reporting, and AI‑assisted content features Salesforce – CRM, lead management, pipeline reporting Zoom Webinars – webinar setup and execution Claude (Anthropic) – content drafting, summarization, and task acceleration Jasper – AI‑assisted marketing copy and campaign content Google Drive – Slides/Sheets – reporting and data management Compensation & Financial Security Base Salary: $74,000 – $84,000 plus performance‑based bonus or commission (role‑dependent), a comprehensive Total Rewards package and equity so you share in the success you help build. 401(k) with both Traditional and Roth options to support your long‑term financial goals Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings Health & Well‑Being Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind 100% Employer‑paid dental, vision, disability, and life insurance Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection Pet insurance Complimentary Calm app membership to support mindfulness, focus, and better sleep Work‑Life Balance & Flexibility Flexible PTO: take the time you need to recharge and take care of what matters most Quarterly Wellness Weekends: company‑wide 3‑day breaks built into the year to truly rest and reboot Remote work stipend to help offset internet and cell phone expenses Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about Growth, Learning & Culture Continuous learning and development with full access to Udemy Business Clear paths for advancement, internal mobility, and ongoing career development A collaborative, innovative, and remote‑first environment where your work has real impact Workplace Recognition ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories. Reflecting our commitment to building a workplace where people feel valued, supported, and empowered to grow. ReversingLabs is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. For U.S.-based roles, candidates must be authorized to work in the United States without the need for current or future employer sponsorship. ReversingLabs does not sponsor employment visas at this time. #J-18808-Ljbffr