CR - Brand Activation Representative

Brand Activation Representative

The Brand Activation Representative is a non-exempt position responsible for working with the On-Premise Sales Department to execute brand initiatives/programming for the product portfolio. The Brand Activation Representative must understand and assist in the execution of programs and objectives that effect the sales department.

Primary Responsibilities

• Build and maintain relationships with key stakeholders (i.e. bartenders, bar managers, etc.) at targeted on premise accounts
• Work closely with Trade Marketing, On Premise Sales team to implement focus account goals and objectives for the assigned territory
• Manage scheduling, set up, execution and tracking of on-premise promotions/samplings in coordination with the Trade Marketing framework
• Work closely with On Premise Sales team to carry out strategy per account and implement program activities
• Proactively seek new and relevant on-premise account opportunities (consider venue type target) and feedback/inform trade marketing on competitive activity and new ways to win
• Know, understand, and adhere to the on-premise state regulations for assigned territory
• Ensure high quality service levels (report to promotions/samplings on time, ensure all point-of-sale material is up and easily accessible)
• Complete all requested surveys to monitor objective achievement

Minimum Qualifications

• Above average math and analytical skills
• Excellent oral and written communications skills (Interacts well with Internal & External Customers)
• Excellent computer skills in all sales programs
• Excellent organizational skills
• Enthusiastic, team player interested in positive company growth
• Experience in building relationships with bartenders, bar/restaurant managers
• Experience executing marketing programs relevant for on premise accounts
• Accountable for distribution targets and quality of trade marketing/sampling program execution
• Trendy, in the know, personal passion for cocktail scene, knowledgeable about trends
• Must be 21+
• Bachelor's degree or equivalent in Business, Marketing or Organizational Management is preferred. A minimum of some college course work completed is required

Physical Demands

• Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at View email address on click.appcast.io