Growth Marketing Lead

Are you a strategic thinker with a passion for driving explosive growth in the fintech space? Join our dynamic team as the Growth Marketing Lead, where you'll own and shape our North America go-to-market strategy, fueling awareness, acquisition, and early retention for SMB clients across the US and Canada. This senior leadership role offers a unique opportunity to make a tangible impact at a rapidly expanding company. Based in Seattle, WA, with a hybrid work model, you'll collaborate closely with product and marketing teams to pioneer innovative growth initiatives that challenge the status quo. What You'll Do: Own and optimize customer acquisition metrics, including CAC, LTV, and funnel conversion across all channels. Design and scale growth loops spanning paid, organic, community, and partnership channels, identifying what drives sustained value versus one-off gains. Operationalize innovative growth strategies such as referrals, creator ecosystems, and marketplace effects within freelancer communities. Translate product features into compelling narratives that position the company as a challenger in the market. Lead GTM efforts for product launches, focusing on adoption, revenue, and roadmap influence. Build and manage AI agent workflows for research, content, reporting, and quality control, managing these as if they were a dedicated team. Required Skills: 8–12 years of experience in growth, performance marketing, or product marketing within B2B fintech, payments, or related sectors, with a proven track record of SMB acquisition at scale. Demonstrated ownership of North American growth numbers, with a solid understanding of CAC efficiency, retention curves, and payback periods. Experience building at least one acquisition engine from scratch, with clear insights into what worked, what didn’t, and what could be improved. Expertise in scaling multiple acquisition channels such as paid media, SEO, partnerships, or community-led growth. Strong cross-functional collaboration skills, with experience driving shared outcomes with product teams. Fluency in AI and its applications in growth operations, with a clear point of view on how AI workflows can enhance productivity and scalability. #J-18808-Ljbffr