Product Marketing Manager

Product Marketing Manager Our client, a growing RF | Microwave component, module systems, and instruments test equipment company is looking for a Product Marketing Manager (fully remote). The Product Marketing Manager will be responsible for defining, developing, marketing, selling, and supporting test and measurement solutions in a highly competitive B2B environment. Responsibilities Analyze market research, industry data, sales results, and individual product sales performance to determine product line direction and support product development, sales, and marketing strategies. Create annual revenue, product development, and supporting resource plans for assigned product line(s). Perform market research, conduct customer interviews, analyze sales data, and extract sales, applications, and engineering input to identify market-driven product/service development opportunities and generate supporting business cases. Partner with Engineering to create product definitions (including feature/functionality requirements, performance specifications, and COGS goals) and establish product development project plans (including determination of overall timeline and identification of key milestones). Collaborate with Sales, Applications Engineering, and Marketing Communications to establish and execute new product introductions and go-to-market strategies. Establish pricing strategies, tactics, and programs to drive revenue and achieve profitability goals. Create sales enablement tools including customer presentations, competitor analyses, demonstration guides, etc., and provide support for customer demonstrations, customer training, tradeshows, and overall business development. Collaborate with Marketing Communications and Sales on defining and implementing marketing programs and campaigns as well as sales promotions. Partner with Marketing Communications to generate customer value-based marketing messaging and supporting collateral including technical articles, application notes, white papers, webinars, videos, website content, etc. Manage product line roadmaps introducing and discontinuing products as they move through the product lifecycle. Qualifications Bachelor's degree in Computer Science, Electrical Engineering, or related field, with over 3 years of Product Management or Product Marketing experience within high-tech, RF & microwave, or test & measurement companies. Understanding of RF and microwave frequency applications and associated measurement requirements and experience using RF and microwave test instrumentation. LABINE AND ASSOCIATES, INC.