Marketing & Communications Coordinator

Marketing And Communications Coordinator

The Marketing and Communications Coordinator contributes to the visual identity and brand of the College through the development of visual solutions and content for print and digital media. This position will utilize graphic design, professional communication, and related skills to produce marketing materials that include brochures, flyers, magazines, illustrations, print advertisements, social media content, and signage that convey information precisely and engagingly. The Marketing and Communications Coordinator is responsible for creating content that supports the College's external and internal communications, which informs diverse audiences of the college's academic programing and services.

Responsibilities include:

• Providing excellent customer service and assistance to internal and external customers through walk-in, telephone, and email
• Developing graphic design promotional materials, including direct mail, postcards, newsletters, flyers, invitations, commercials, videos, billboards, magazine, signage, internal and external announcements, etc.
• Collaborating with staff, faculty, administrators, and students to execute communication and marketing activities including promotional materials, advertising, comprehensive marketing campaigns, multimedia publications, etc.
• Managing and prioritizing marketing requests, design/production schedules, outside vendors, and delivery targets
• Creating and distributing marketing and communication efforts across digital platforms, including newsletters (internal and external), media releases, and social media
• Collaborating with the Marketing and Communications team to develop schedules and content for social media platforms
• Utilizing storytelling, voice and research to create compelling content for website, marketing materials, success stories, speeches, commercial scripts, etc.
• Maintaining a HelpDesk license with IT to support content updates related to the college website
• Assisting with digital photography, videography and related editing for advertisements, live broadcasts, and campus events
• Assisting faculty and staff with developing pre-recorded virtual class lessons, departmental videos to maintain accreditation, virtual team meetings, etc.
• Creating purchase orders and requisitions for office supplies, memberships, and sponsorships
• Completing travel requisitions and reimbursements for the department
• Editing and maintaining the College Style Guide and ensuring that college design standards are consistently used
• Researching current trends in graphic design and digital marketing
• Assisting with the coordination and promotion of special events on campus
• Participating in appropriate committees and task forces as assigned
• Performing other job-related duties and projects as assigned in support of the College's mission, core values and goals

Education and Experience:

Bachelor's degree in Graphic Arts, Design, Marketing or closely related field from a regionally accredited institution of higher learning OR Two (2) years' experience in graphic design, marketing, communications, or related field. Valid NC drivers' license. Preferred: Experience with Macintosh, PC, Adobe Creative Cloud, digital photography and videography, live streaming, production switchers, audio equipment, camera equipment and studio lighting.

Knowledge:

• Graphic design, typography and color principles
• Principles and practices of marketing and communications
• Strong technical knowledge
• Language of requesting quotes from outside vendors
• Knowledge of print and signage material options
• Knowledge of printing preproduction processes
• Branding and market penetration
• Social media outlets and new and upcoming trends
• Web and content management software

Skills:

• Excellent time management and organizational skills to meet deadlines under time and resource constraints
• Advanced design and concept development skills
• Expert level skills in Adobe Creative Cloud programs, specifically Photoshop, Illustrator, InDesign, Premiere, After Effects, and Lightroom
• Knack for storytelling and a creative eye
• Proficient in writing, editing and proofreading copy
• Proficient in Microsoft Office applications
• Effective written and verbal communication skills
• Accuracy and attention to detail
• Excellent project management abilities

Abilities:

• Ability to write using proper grammar and punctuation
• Ability to design content for digital and print applications
• Ability to organize and consolidate content from multiple sources into a singular location
• Interpret a variety of instructions furnished in written, oral, diagram or schedule form
• Consistent accurate communication with print and mailing vendors – describing scope of project, budget, target delivery date, and mailing methods
• Operate standard cameras, digital cameras and video equipment
• Translate messages into effective, attention-getting visual solutions
• Absorb and apply constructive criticism from peers
• Give constructive criticism when necessary and appropriate
• Establish and maintain effective working relationships with those contacted in the course of work
• Problem solve complex issues and troubleshoot equipment independently
• Use ingenuity to cut cost and create solutions
• Commitment to diversity, equity and inclusion; demonstrated ability to work effectively with a culturally diverse workforce, including those with different levels of academic preparation and varying physical and learning abilities, and socioeconomic levels