Director of Financial Planning and Analysis

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders. On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. The recent addition of the SlimFast® brand adds to the "healthier lives" portfolio. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches.

In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S. Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.

Financial Planning & Analysis (FP&A) Leader

Position Overview

We are seeking a strategic, commercially minded FP&A leader/team member to help drive financial analysis & planning, performance management, and decision support across our business portfolio. This role will serve as a key business partner to executive leadership, sales, marketing, operations, and supply chain teams to help accelerate profitable growth, improve visibility, and drive accountability across the organization.

The ideal candidate combines strong financial rigor with an understanding of the dynamics of the consumer packaged goods industry, including trade spend, retailer profitability, pricing, innovation, supply chain costs, and margin management.

This is a highly visible leadership role with significant exposure to senior executives and the opportunity to influence company strategy and operational execution.

Key Responsibilities

Strategic Financial Leadership

• Assist with the businesses’ annual operating plan (AOP), forecasting, long-range planning, and monthly financial review processes.
• Partner with business leaders to develop growth strategies, profitability improvement initiatives, and investment priorities.
• Deliver actionable financial insights and recommendations that support business decision-making.
• Drive financial discipline and accountability across all business functions.

Business Performance & Analytics

• Analyze financial and operational performance across brands, customers, channels, and product categories.
• Develop and monitor KPIs related to revenue, gross margin, GTN/trade spend, SG&A, BME, etc.
• Identify risks and opportunities within business financials and proactively recommend corrective actions.
• Lead modeling and sensitivity analysis related to pricing, margins, promotions, and innovation launches amongst other responsibilities

Commercial Finance Partnership

• Partner closely with Business Leaders, Sales and Marketing on:
• Trade investment effectiveness
• Promotional ROI
• Customer profitability
• Pricing and mix optimization
• New item launches and innovation analysis
• Support retailer line reviews, customer negotiations, and strategic growth initiatives with financial analysis and insights.
• Help establish financial guardrails around customer investment and promotional spending.

Reporting & Process Improvement

• Assist in monthly business reviews and executive financial reporting packages.
• Improve financial planning tools/processes.
• Build scalable dashboards and analytics capabilities to improve business visibility and speed.
• Help drive a data-driven, performance-oriented culture.

Team Leadership

• Build (if needed), mentor, and develop a high-performing FP&A team.
• Foster strong cross-functional relationships and collaboration.
• Establish a culture of ownership, curiosity, agility, and continuous improvement.

Qualifications

Required Experience

• Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.
• 8+ years of progressive finance experience, including FP&A leadership within a packaged goods, food & beverage, or consumer products company.
• Strong understanding of CPG financial drivers including:
• Trade spend management
• Customer P&Ls
• Gross-to-net analysis
• Retailer economics
• Pricing and promotional analytics
• Supply chain and inventory management
• Experience supporting executive leadership and cross-functional business teams.
• Advanced financial modeling and analytical capabilities.
• Strong systems experience with ERP, forecasting, and BI tools.

Preferred Experience

• Experience working with major retailers such as Walmart, Target, Costco, Kroger, Amazon, etc.
• Experience supporting multiple brands or business units.
• Familiarity with syndicated data sources (IRI/Circana/Nielsen) is a plus.
• Experience in entrepreneurial business environments preferred but not necessary.

Leadership Competencies

• Strategic thinker with strong commercial acumen
• Highly analytical with the ability to simplify complexity
• Strong executive presence and communication skills
• Bias for action and results orientation
• Collaborative and team-oriented leadership style
• Comfortable operating in a fast-paced, evolving environment
• High level of ownership and accountability

What Success Looks Like

• Improved planning, modeling and financial visibility
• Stronger linkage between commercial performance and profitability
• Faster, more actionable business insights
• Enhanced organizational accountability and performance management
• Scalable financial processes that support growth
• Trusted strategic partner to the executive leadership team

This role is 100% on site at our Carmel, Indiana corporate office.